Back to All Blogs

Price Comparison Websites are Not the Enemy

Digital Marketing
1 Min Read

Originally published October 1, 2015 , updated on September 17, 2024

Tooltip
Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.

All things considered, businesses can learn a great deal from price comparison websites. Rather than viewing them as the enemy aiming to pull customers out from under your nose, you may wish to consider the value in using these sites for market research. The Internet is quickly becoming the number one place to source the next big bargain. Consumers tend to visit price comparison websites before making any major (sometimes even minor) decisions that require money-spending

It isn’t all about finding the lowest price tag. Price comparison sites can be used to find out precisely who is selling what, how much products cost, and what buyers really think of the products they have spent their hard-earned money on. User ratings and customer reviews may very well be the most useful tool available to business owners today. Realistically, when launching a product, you need to know exactly what consumers are looking for, how other companies have let them down, and how you can take advantage of these companies’ shortcomings.

Price comparison websites offer the fantastic opportunity to do some trend-spotting. Find out which items are trending in which markets, and why. Hopping on the trend-bandwagon is generally a good start when you need to find a good angle in the market.

Post Views: 354

Work With Us

Do you have a question or are you interested in working with us? Get in touch
×

Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

info@goodmanlantern.com

"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager

    captcha

    Scroll to Top