Originally published November 6, 2022 , updated on July 18, 2024

Business owners constantly battle to find time to work on their projects, manage employees, and market their ventures. Yet thriving in business requires strategic planning and constant attention day in and out. 

As if running a business isn’t challenging enough, companies in the digital age must prioritise content marketing which takes substantial time and effort. To fulfil this need, most successful businesses outsource their marketing to professional agencies that hire ghostwriters. Outsourcing to ghostwriters can free up time for businesspeople to focus on business operations. 

In this blog, we will explore four ways professional ghostwriters can benefit businesses. We also include top tips on how to hire the best writers for your brand. 

What is Ghostwriting?

Ghostwriting is the act of having a third party write content on behalf of an individual or business. These services are often used for lengthy materials like novels or long-form articles. They can also be used for shorter items like blogs, press releases, and newsletters. Ghostwriting services can be a great solution for companies that need to publish material frequently but lack the internal resources to do so.

What Are the Benefits of Ghostwriting?

1. Improve Time Management

Businesses juggle multiple projects and priorities on a daily basis. Especially for smaller teams, this can mean handling many responsibilities simultaneously. Adding writing for marketing purposes to a busy team’s task list can add substantial strain. Professional ghostwriters can help a team manage their time better by taking a huge task off their plate. 

With a strong marketing strategy, writers can craft marketing materials for specific objectives. Be it for a series of whitepapers or a set of brochures, businesses that hire ghostwriters to carve out valuable time for their teams. This way, the team can stay focused on their core competencies and push the business to greater heights.

2. Create Effective Communication

Professional ghostwriters are trained in crafting communication that resonates with a target audience. Combining research into the relevant industry and the target audience, ghostwriters are adept at crafting content that serves as a bridge between a business and its customer base. Businesses hire ghostwriters to help clarify and communicate their message in a way that’s accessible to their audience. 

Besides marketing communication, writers can also help improve client communication. They can craft high-quality business presentations, case studies, and other forms of technical writing. Ghostwriting services can represent a company well through impactful and assertive documents. This can help businesses impress investors, executives, and stakeholders. 

3. Offer Specific Expertise

Content marketing is a key influencer in customer perception. Through their writing, businesses can influence customer decisions and improve brand awareness. This has a direct impact on conversions, sales, and revenue numbers.

Some professional ghostwriters are experts in specific industries. They make for great marketing partners because they can help build a brand with compelling, industry-aligned marketing content. This content can include blog posts, product descriptions, social media copy, and more. They can also quickly generate large amounts of content without compromising on quality. This is especially useful for businesses working on large campaigns or projects with quick turnaround times. 

4. Build Brand Authority

Many businesses struggle to find a way to establish their brand identity and build relationships with their customers. What does that look like? For a brand, what you say and how you say it is important. When it comes down to it, customers won’t pay attention to the brand if the content isn’t interesting, useful, and engaging. Businesses hire ghostwriters to write content that will cut through the clutter and capture their customers’ interest. 

Professional ghostwriters create content to educate the audience on various topics relevant to their lives. They can show the target audience how a business adds value to their lives. Over time, this builds a knowledge base that customers can turn out when in doubt. This helps businesses build stronger relationships with their customers and establish their brand identity. It also positions them as credible sources of information and thought leaders in their field. 

Is Ghostwriting Ethical?

While ghostwriting may sound unethical, the practice is actually quite common. Anyone can hire ghostwriters to write for them. They are experts available to help companies with a wide range of projects. Creating original content can be time-consuming, but hiring professional ghostwriters can be a cost-effective solution that saves time and resources. While it’s important to ensure that you are getting an accurate representation of yourself in your work, there’s no reason to feel guilty about hiring ghostwriting services. In most cases, they’re simply helping brands to get their message out there more effectively.

Finding the right ghostwriter can be very rewarding for the business. With so many different platforms and mediums today, there’s never been a better time for brands to get their message out there. Whether through article writing or social media, brands can make a massive impact through their communication. So if a business is looking to put its best foot forward, a ghostwriter could be just what they need.

How to Hire the Best Ghostwriters for Your Business?

Here are a few tips on how to hire ghostwriters who will help your business get where it needs to go. 

First, do your research to understand your option. Speak to different writers and ghostwriting services to get a feel for how different people work. Then, hire ghostwriters that have previous experience working in your industry. Make sure to check out their prior projects to understand their style and work ethic. 

The best professional ghostwriters capture your brand voice and write in a way that feels authentic to your business. Keep that in mind while meeting with writers. They must be able to capture the essence of the brand and reflect it in their writing. In the end, hire ghostwriters who will respect your brand and uplift it. 

Looking to take your brand to the next level? Work with Goodman Lantern’s talented team of professional ghostwriters with vast industry experience. Book a discovery call, and we’ll help you figure out your next steps. 

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