Originally published June 1, 2022 , updated on July 30, 2024

The buzz around white papers is not without merit. Over the last three years, more brands have embraced this form of content. So what is a white paper anyway? In plain terms, it’s a long form of content that dives deep into an issue. It provides detailed research, information, and a solution. 

Producing this high-quality content is a great way for companies to boost their credibility. But many business owners and leaders don’t have the time to do this themselves. It takes time, research, and great writing skills. Luckily, you can outsource your white paper writing services to a company that has all the necessary expertise. 

You can also outsource your whitepaper design services. This will save you time and potentially money on software you may not have. 

Read on for five benefits of investing in white papers and how a professional white paper writing service can help you establish your business as a trailblazer.

Position Your Company as a Thought Leader 

When researching a topic, people look for the experts. Having white papers available on your platforms helps position you as one. When you publish content like this, you are displaying your proficiency. And everyone wants to work with the best in the business. 

Some notable white paper topics include specific trends for your industry, challenges related to your field, and data analysis and insights. Regardless of the field you’re in, producing quality content will boost your reputation and build trust with your audience.

An added benefit to being viewed as a thought leader is the recognition received in a professional setting. This may open up new opportunities, for example, being asked to deliver presentations at industry events or speaking to the media. 

Generate New Business Leads With Your Expertise

Linking informative content with your services will help you generate leads. As you showcase your expertise with research-based solutions, you are encouraging potential clients to invest in your business. Including white papers in your content marketing strategy should, therefore, be a priority. 

Using white paper writing services can help you provide readers with carefully worded brand information and educational content that will help you expand your customer base.

Boost Your Credibility

Nobody wants to work with an unknown company. People rely on trust when making decisions about who to do business with. White papers are a great way to boost your credibility with people who don’t know you yet. A great tip to keep in mind here is not being too promotional. To build credibility you need to provide objective information in your content.

This is also a great opportunity to showcase any original research you’ve done. Make sure it is thorough, unbiased, and relevant to your industry. Potential clients engaging with your content value original research by industry experts. It will also give you a competitive advantage in your field. A professional white paper writing service will help you identify ways to present your research in your final copy. 

Expand Your Database

Organically building a mailing list is not easy. To get readers to subscribe to your content, typically newsletters, they need to opt in. Many would be more inclined to sign up for your content if they are provided something valuable. And what could be more valuable than a white paper? 

More than likely, if your white paper is of a high standard, readers will want to see more. And as effective as word-of-mouth is in broadening your database, this high-quality content could also drive more subscriptions. A bigger database with which you can share relevant company and industry news means potential new business. Also consider including calls to action and make it easy to share with others on social media. Don’t forget to include links that direct readers back to your website for more traffic. 

Build Your Brand Using White Paper Writing Services

If you are starting out in your industry or have not done much promotion before, this is a great way to kick things off. You may have a few clients but need to find more ways to bring in new business. Providing new audiences with access to your problem-solving solutions will encourage them to do business with you. 

Similarly, if you have an established business, you may want to provide useful data and insights into challenges in your industry. You have the benefit of being in the industry for a while and should be using every opportunity to help others learn from challenges you’ve faced. 

Using white paper writing services can help you build your reputation as you actively work on building your brand. The more topics you cover, the more your audience will trust you. This kind of loyalty will ultimately lead to more sales for your business. 

If you’re on the hunt for professional white paper writers for hire, reach out to Goodman Lantern for advice. Whether you need full assistance or editing done on previous work, we are here to help you find the best content solution for your brand. 

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