Why Original Insights Perform Better than Generic Content
Content that is AI-generated or desk-based often uses the same format and storyline. Leaders and policymakers can spot this from a mile away. They want sound research and data generated from real voices and opinions.
Original insights mean you set your own standard rather than following your competitors’.
- Quantitative surveys generate credible numbers that you, and others, can reference.
- Qualitative interviews draw out the context, motivations, and human elements behind the data.
Together, these create reputable content that forms a strong foundation for policy and strategy.
How We Generate Proprietary Insights
Quantitative Surveys
- We design and run surveys that reach the right audiences, with sampling and fieldwork across your priority markets and segments.
- Statistically meaningful where required, with transparent methods and limitations.
- Ideal for benchmark reports, “State of X” studies, and indices.
Qualitative Interviews
- In-depth interviews with customers, partners, experts, regulators, and internal SMEs.
- Thematic analysis that reveals drivers and objections.
- Ideal for policy briefs and case-led whitepapers.
Stakeholder Roundtables & Panels
- Virtual or in-person sessions with decision-makers.
- Uncover emerging themes, outlooks, consensus and tensions that you can publish.
Insight Synthesis & Storylining
- Triangulate surveys, interviews, and secondary data.
- Extract clear findings and recommendations needed for valuable content.
Use Your Insights for Impactful Content
Flagship Whitepapers
Back strategic or policy viewpoints with survey data and interview evidence. Launch with confidence and substance.
Trend & Insights Reports
Annual or quarterly outlooks built on your proprietary data, not recycled market stats. Fuel campaigns, media, and keynotes.
Benchmark & Index Reports
Readiness/maturity models and comparative performance. Perfect for category leadership and PR.
Issue & Policy Briefs
Evidence-backed documents that inform regulators and industry bodies with surveys and stakeholder interviews.
Customer & Buyer Insight Playbooks
Turn original research into personas, journeys, and messaging your sales and product teams can use.
Campaign & Content Suites
Turn a single study into blogs, infographics, social series, webinars, decks, and sales enablement to get the most from your data and improve your ROI.
Why Goodman Lantern
- End-to-end: We handle research, design, fieldwork coordination, analysis, and writing under one roof.
- Original insights first: Every program looks for original, fresh data that your competitors don’t have.
- Integrated experts: Researchers, sector specialists, and senior editors collaborate throughout the process.
- Strategy focused: We align with your policy goals, audience, market narrative, and brand image.
- Built for activation: Outputs are designed for PR, ABM, events, and leadership communications.
Our Process
Define the Hypothesis & Outcomes
What do you want to prove, challenge, or spotlight (policy, trend, positioning, category)?Design the Research
Choose the methods (quantitative surveys, qualitative interviews, panels), targets, and sample sizes.Collect the Data
Execute the research with transparent documentation.Extract Original Insights
Analyze results, organize findings, and connect them to your narrative.Build & Activate Assets
Produce whitepapers, reports, briefs, decks, and content suites, and support the launch and promotion.The Real-World Impact
- Global SaaS (anonymised): 1,200-respondent survey → flagship report → tier-1 trade coverage, 38% increase in demo requests.
- Industry Association: Expert interviews + member survey → policy brief → used in stakeholder roundtables and board decisions.
- Industrial Tech: Benchmark index → annual report + ABM content kit → multi-quarter pipeline asset with repeatable PR moments.
FAQs
Do you handle both research and writing?
Yes. We cover research, narrative, and content writing under one roof.
Can you work with our internal research/SEO teams?
Absolutely. We can lead or integrate with in-house teams and existing datasets.
Do you recruit respondents?
We can manage recruitment directly or coordinate with your panels/partners.
What geographies can you cover?
Global, targeted by region, sector, seniority, and role.
How long does a typical project take?
Typically 6–12 weeks from scoping to published assets, though complex studies may take longer.
Looking to Lead with Original Insight?
Share your objectives and timelines, and we’ll propose a primary researchand content approach suited to your market and stakeholders.
Contact Us
"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing