What Is SEO Consulting?
SEO consulting is a professional service to businesses and website owners to improve their search engine rankings, visibility, and overall online presence.
The objective of SEO consulting is to optimise your website to attract more organic traffic from search engines like Google, Bing, and Yahoo. And not just any traffic – the “right” traffic.
SEO consulting services can vary depending on your needs. They can range from a one-time audit and recommendations to ongoing monthly support to implement strategies and tactics to improve your website’s search engine ranking.
Improve Your Website Ranking with
Professional SEO Consultants
Hiring a professional SEO consultant can be a valuable investment for businesses of all sizes. An SEO consulting expert can help you stay ahead of competitors, increase website traffic and revenue, and improve your online presence. These services use a combination of proven strategies and techniques, such as:
Keyword research
Researching and identifying the most relevant and effective keywords for your business.
On-page optimisation
Optimising your website’s titles, meta descriptions, headings, and content to make it more search engine friendly.
Technical optimisation
Improving the technical aspects of your website, such as site speed, mobile responsiveness, and security.
Backlink building
Building high-quality backlinks to your website from reputable sources.
Content creation
Creating high-quality and relevant content for your website, attracting more traffic and improving its ranking.
Our SEO Consulting Services Include
Website Audit
A website audit comprehensively analyses your website’s performance, usability, and SEO. The audit identifies issues that may hurt your search engine ranking, such as broken links, slow page load times, and duplicate content. Our SEO consulting expert will use various tools to conduct the audit and then provide recommendations to improve your website’s performance.
Strategy & Planning
Our strategy and planning service involves developing a long-term plan for improving your website’s search engine ranking. This includes identifying target keywords and creating a content strategy to optimise your site for those keywords. We will also consider factors such as competition and search trends to create a comprehensive strategy that meets your goals.
Competitive Analysis
Competitive analysis involves researching and analysing competitors’ websites to identify strengths and weaknesses in their SEO strategies. This information can help you develop a plan to outrank competitors and improve your own search engine ranking.
Keyword Research
Our keyword research identifies and analyses the search terms people use to find information related to your website’s products or services. Our professional SEO consultants will use a variety of tools to identify relevant keywords and then create a plan to optimise your website’s content for those keywords.
Backlink Audit
Backlinks are links from other websites that point to your website. A backlink audit involves analysing the quality and quantity of backlinks to a website to determine if they are helping or hurting your website’s search engine ranking. Our team will identify low-quality links, create a plan to remove them, and improve your website’s link profile.
Link Building
Our link-building service involves creating high-quality backlinks to your website to improve its search engine ranking. Our team will develop a link-building strategy that includes identifying relevant websites and creating content that attracts backlinks.
Content Optimisation
Content optimisation is where we improve the quality and relevance of your website’s content to improve its search engine ranking. This may include optimising headlines, meta descriptions, and images, as well as improving the overall structure and readability of the content.
Content Marketing
As a professional content marketing agency, we will create and promote high-quality content that attracts and engages website visitors. This may include blog posts, videos, infographics, and other content optimised for specific keywords and promoted through social media and other channels.
On-Page and Off-Page Optimisation
On-page optimisation is optimising individual pages on a website to improve their search engine ranking. This may include optimising headlines, meta descriptions, and images, as well as improving the overall structure and readability of the content. Off-page optimisation is when you improve factors outside of the website that can impact its search engine ranking, such as backlinks and social media presence.
Website Redesign
A complete website redesign is when we update your website’s design and structure to improve its user experience and search engine ranking. This may include improving your website’s navigation, mobile responsiveness, and overall design.
Reporting
Our professional SEO consultants will provide regular reports that show your website’s performance, including search engine ranking, traffic, and engagement metrics. This information can be used to track progress and adjust strategies to meet your website’s goals.
Benefits of SEO Consulting Services
Boosts your credibility
Increase website traffic
Increases brand awareness
Generates quality leads
Improves user engagement rates
Build relationships
Get more sales & revenue
Better results
Targeted SEO Consulting Services
In addition to the standard SEO consulting services
listed above, we also offer the following:
Local SEO Consulting
This service helps you improve your online presence and visibility in local search results. Our team will analyse your website to identify opportunities to improve local search SEO and develop a strategy to rank higher in local search results. This may include creating and managing your Google My Business profile and creating localised content.
Video SEO Consulting
Video SEO consulting is optimising video content to improve its visibility and search engine ranking. It can include strategies such as keyword research, title and description optimisation, metadata tagging, and video promotion.
National SEO Consulting
Our National SEO consulting service optimises a website to rank higher in SERPs across the country. It involves identifying and implementing strategies to improve a website’s visibility and relevance across a national audience. Optimising a website for national search allows businesses to reach a broader audience and attract more potential customers.
eCommerce SEO Consulting
Our eCommerce SEO consulting service provides advice and guidance to online businesses on how to optimise their websites for search engines. The benefits of eCommerce SEO consulting include increased website traffic, higher search engine rankings, improved user experience, and better conversion rates.
Amazon SEO Consulting
Amazon SEO consulting refers to our service for optimising product listings and improving search engine rankings, specifically on Amazon. The benefits of Amazon SEO optimisation include increased visibility and sales on Amazon, improved product listings, enhanced brand reputation, and access to data-driven insights on customer behaviour and search trends.
Technical SEO Consulting
Our technical SEO consulting services analyse and optimise your website’s technical aspects to improve its search engine ranking and overall online visibility. Our technical SEO consultants help identify and resolve technical issues, such as crawl errors, page speed, mobile responsiveness, URL structure, and schema markup. We can also provide ongoing maintenance and monitoring.
Franchise SEO Consulting
This is where we help franchise businesses with SEO. This includes optimising franchise websites and local listings, conducting keyword research, creating content, and implementing link-building tactics. It can also help franchise businesses compete against local businesses and improve their online presence.
Google Analytics Consulting
Our Google Analytics SEO consulting service uses data from Google Analytics to improve your website’s SEO strategy. We’ll analyse website traffic and user behaviour to identify opportunities for improving SEO.
Enterprises SEO Consulting
Goodman Lantern’s enterprise SEO consulting services provide larger businesses with a comprehensive SEO strategy that includes on-page and off-page optimisation, content creation, technical SEO, and comprehensive analytics.
Why Should You Choose GL
Goodman Lantern is an experienced SEO consulting agency with a team of experts highly skilled in SEO and all its nuances. We pride ourselves on going above and beyond to deliver clients the best SEO consulting services. Our SEO services are based on the latest tools, techniques, and research. Our winning factor is our team of diverse professionals. We would love to assist you with your SEO strategy.
Industries We Serve
SaaS
Our SEO consulting services cater to the unique demands of Software-as-a-Service (SaaS) businesses. Our expertise encompasses keyword research, on-page optimisation, and content marketing designed to amplify your SaaS brand’s online visibility and customer acquisition. We develop tailored strategies to boost organic search rankings, drive targeted traffic, and optimise conversions.
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Telecommunications
We provide specialised SEO consulting services for the dynamic telecommunications industry. Our experts focus on maximising online presence, increasing search visibility, and capturing high-intent leads. We employ strategic keyword research, technical SEO, and engaging content creation to help telecommunication companies stay ahead of the competition and reach their target audience effectively.
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Augmented Reality
Our SEO consulting services address the rapidly evolving augmented reality (AR) sector, helping businesses stand out in this innovative market. We devise customised SEO strategies, incorporating keyword research, technical optimisation, and immersive content creation to boost search rankings and enhance user engagement. Our expertise ensures your AR solutions capture the attention of a growing tech-savvy audience.
Learn MoreOur Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
“The communication is excellent and you receive responses within 24 hours.”
“We are delighted with our collaboration with Goodman Lantern because in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.”
SEO Consulting Agency FAQs
What are some common mistakes businesses make when trying to improve their search engine rankings?
One common mistake is focusing too heavily on keyword stuffing, which can result in a penalty from search engines. Another mistake is neglecting the importance of high-quality, authoritative backlinks, or failing to optimise for local SEO. An SEO consulting agency can help you avoid these mistakes and develop an effective SEO strategy.
How long does it typically take to see results from SEO efforts?
SEO is a long-term strategy, and it can take several months to see significant improvements in your search engine rankings. However, you may see some initial improvements within the first few weeks or months of implementing an SEO strategy. An SEO consulting agency can provide more specific timelines based on your business's goals and current SEO performance.
Get in Touch
Our team of experienced SEM consultants can help you develop and implement strategies that will get your business noticed by potential customers. Contact us today to learn more about how we can help take your business to the next level.
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at impact@goodmanlantern.com or learn more.
Contact Us
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+44 3300270912 (UK) - +1 929 299-3999 (US)
- info@goodmanlantern.com
- 27 Old Gloucester Street, London, WC1N 3AX
- 2235 West 23rd Street, New York
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"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager