Originally published May 27, 2016 , updated on September 14, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog. Periscope is taking the live events sphere by storm. The app was launched earlier in 2015, and since then “Periscoping” has […]
Periscoping – Live Action Streaming is Here to Stay Read More »
Originally published May 26, 2016 , updated on September 14, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Audio beacon technology has the ability to turn any smartphone into a device that has a “sixth sense”. Using microphones on smartphones
Audio Beacons Add Value to Event Experience Read More »
Originally published May 25, 2016 , updated on September 14, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.We all have them… the secret stash of event and conference goodie bags lurking at the back of the closet. Chances are
The Ins and Outs of Event Goodie Bags Read More »
Originally published May 23, 2016 , updated on September 14, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Event organisers may be a little sceptical about hosting a fully interactive event because it denotes a certain loosening of the reins.
Hosting a Truly Interactive Event Read More »
Originally published May 20, 2016 , updated on September 14, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.The trend of “pop-ups” gained a huge amount of momentum during 2015. They seem to continue this growth throughout 2016. As EMEA
Event Pop-Ups: Outside the Box Buzz Read More »
Originally published May 19, 2016 , updated on September 14, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Video content has been gaining popularity recently to a great extent. In 2010, Forbes reported that among senior executives, 80% report watching
Video Content: The Gateway to Creative Communication Read More »
Originally published May 18, 2016 , updated on September 14, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Once thought of as a gimmicky approach to advertising, augmented reality is rapidly taking the marketing world by storm. Previously relying on klutzy QR
It’s Time for Marketers to Hedge Their Bets on Augmented Reality Read More »
Originally published May 17, 2016 , updated on September 14, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Big Data has been described as being “the accumulation, storage and manipulation” of very large data sets. It has been a steadily
Big Data in Event Marketing: 2016’s Biggest Trend Read More »
Originally published May 16, 2016 , updated on March 4, 2025Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Marketing is constantly evolving, always growing to include new ideas, new combinations of tactics, and new insight into current practises. On the
Keeping Up with the Evolution of Marketing Read More »
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