Author name: GL Content Team

A lot of modern technological advances are driven by people’s ever-growing need to save time and money and organize their everyday routines efficiently. Taking care of day-to-day housework can be unpleasant and stressful for a lot of people; in particular, making a food shopping list and purchasing household supplies is a significant part of what needs to get done to keep a household functioning.

Think white papers have faded into the grey? Think Again!

Called the “cornerstone report” in business industries, often highlighting benchmark moments in our industrial and financial evolution over the years, white papers have been around for the better part of the twentieth century and despite a few misconceptions they are in fact still in demand.

Why? Simple! There is just no better way to present well researched, in-depth information.

On-demand delivery apps – the model which has been popularised by Uber – have become commonplace across many industries.

Many businesses are hopping on the bandwagon, secure in the knowledge that this is exactly what users are looking for. These apps are a fantastic way to get your company on the map and make sure that you’re (quite literally) in your customers’ back pockets. 

Is it worth it? How much does it cost? 
Let’s take a closer look.

As a mobile app maker, if this question hasn’t crossed your mind from time to time, it really should:

Am I doing everything in my power to keep my customers engaged and happy, all while leaving them with a positive and memorable experience?

If you’re wondering why user happiness ranks above all other metrics, it’s as simple as this – if your users are happy with your app, they will engage more, convert more and spend more. They will talk about your app to friends and family, forgive the occasional technical glitch and most importantly, these happy app users are going to be the ones who become loyal customers. Let’s unpack some of the ways that you can ensure your app users are happy with your app.

Originally published June 22, 2019 , updated on October 17, 2023Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.

Originally published June 18, 2019 , updated on October 17, 2023Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.

Much like a good dining experience has an enticing appetizer, embracing entree, and attention-grabbing dessert, a company’s lead attraction and nurturing processes should be cleverly organized into a three-part, customer-clinching powerhouse.

It’s your responsibility to ensure that you’re serving up the kind of content that keeps the buyer interested and engaged at every step. You’ve got to put in a little extra effort to make your audience feel wanted and valuable.

It might come as somewhat of a shock to know that at least half of your qualified leads are nowhere near ready to make a purchase when they first convert. Another little secret: they’re not going to budge if you stick to outdated selling strategies. Frequent sales calls are out of the question. Your aim isn’t to become a pest but rather a trusted source of valuable content.

This is your chance to serve up some piping hot ToFu, MoFu & BoFu content. If you’re not sure what that is, stick around and you’ll find out.