Author name: GL Content Team

On-demand delivery apps – the model which has been popularised by Uber – have become commonplace across many industries.

Many businesses are hopping on the bandwagon, secure in the knowledge that this is exactly what users are looking for. These apps are a fantastic way to get your company on the map and make sure that you’re (quite literally) in your customers’ back pockets. 

Is it worth it? How much does it cost? 
Let’s take a closer look.

As a mobile app maker, if this question hasn’t crossed your mind from time to time, it really should:

Am I doing everything in my power to keep my customers engaged and happy, all while leaving them with a positive and memorable experience?

If you’re wondering why user happiness ranks above all other metrics, it’s as simple as this – if your users are happy with your app, they will engage more, convert more and spend more. They will talk about your app to friends and family, forgive the occasional technical glitch and most importantly, these happy app users are going to be the ones who become loyal customers. Let’s unpack some of the ways that you can ensure your app users are happy with your app.

Originally published June 22, 2019 , updated on October 17, 2023Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.

Originally published June 18, 2019 , updated on October 17, 2023Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.

Much like a good dining experience has an enticing appetizer, embracing entree, and attention-grabbing dessert, a company’s lead attraction and nurturing processes should be cleverly organized into a three-part, customer-clinching powerhouse.

It’s your responsibility to ensure that you’re serving up the kind of content that keeps the buyer interested and engaged at every step. You’ve got to put in a little extra effort to make your audience feel wanted and valuable.

It might come as somewhat of a shock to know that at least half of your qualified leads are nowhere near ready to make a purchase when they first convert. Another little secret: they’re not going to budge if you stick to outdated selling strategies. Frequent sales calls are out of the question. Your aim isn’t to become a pest but rather a trusted source of valuable content.

This is your chance to serve up some piping hot ToFu, MoFu & BoFu content. If you’re not sure what that is, stick around and you’ll find out.

Like flies stuck in a web, we are all a part of the Internet in one way or another. It has become the platform on which our world stands and strides. But as with all master machines the frame only holds it all together, it’s the working parts inside that make the magic happen.

It is the same with the internet, on a daily basis millions of web applications are utilized like neurons in a brain firing to create what could be seen as cyber thought, and as thought leads to action, web applications can and do lead to productivity.  But what does this mean for the average person and by extension his or her business?

All over the world business are harnessing the internet to not only broaden their capabilities but also create new and exciting ways to pull in their much needed clientele, and this is accomplished by using web applications.   

Hybrid apps, web apps,native apps, mobile web apps and mobile-optimized websites, talk about a mouth full! In our modern and technological society online applications otherwise known as Apps are multiplying at an astounding rate, and it’s no wonder so many people are struggling to keep up or even make sense of what everything is.

Where once our greatest achievement was the internet and launching a website, now there is literally an app for almost anything from ordering food, delivering goods, checking the weather even step counting. Like walking into an exotic bazaar it’s easy to get lost in the sights and sounds and lose sight of quality over quantity.

So what is the correct time and place for an App? And more importantly how do our popular mobile apps rate against older giants like websites?

To clean up the mess that surrounds the various types of apps, you should make an effort to better understand the key differences between them.