Author name: GL Content Team

Content marketing is a significant part of any digital marketing tool kit. Content that is SEO-optimised is even more important when it comes to increasing the visibility of your site, as 95% of people only look at the first page of the Search Engine Results Page (SERPs). 

However, according to Zazzle Media, 60% of people find it difficult to create consistently valuable and well-written content. 32% of digital marketers also say that their content creation strategy is lacking.

So, if content is such a vital cog in the digital marketing machine, and you don’t have any available resources in your company, should you outsource this function to a content marketing agency? 

The quality of a brand’s content can mean the difference between success and insignificance in the business to business (B2B) market. Content marketing has been shown to increase business success rates, and assists in growing brand awareness, encouraging audience engagement, and increasing sales.

However, it requires a deeper understanding of the relationship between quality content and audience response in order for a content marketing program to achieve success.

They say a picture is worth a thousand words, and nowhere is that more true than in the world of marketing.

Scientists can’t seem to agree on whether or not attention spans are getting shorter. Thanks to the veritable firehose of content we face each day, our attention spans have definitely changed though.

All businesses, particularly those which operate on an online platform, produce some kind of content. When content production isn’t your game; who do you get to write it?

The choice between content agency and freelancer can seem incredibly daunting. With an almost infinite number of companies and writers to choose from, how do you see the wood for the trees? The right solution for you is context-spec