Author name: GL Content Team

The quality of a brand’s content can mean the difference between success and insignificance in the business to business (B2B) market. Content marketing has been shown to increase business success rates, and assists in growing brand awareness, encouraging audience engagement, and increasing sales.

However, it requires a deeper understanding of the relationship between quality content and audience response in order for a content marketing program to achieve success.

They say a picture is worth a thousand words, and nowhere is that more true than in the world of marketing.

Scientists can’t seem to agree on whether or not attention spans are getting shorter. Thanks to the veritable firehose of content we face each day, our attention spans have definitely changed though.

All businesses, particularly those which operate on an online platform, produce some kind of content. When content production isn’t your game; who do you get to write it?

The choice between content agency and freelancer can seem incredibly daunting. With an almost infinite number of companies and writers to choose from, how do you see the wood for the trees? The right solution for you is context-spec

Attention spans are shortening.

People are getting lazier.

Social media seems to be the only thing people have time for these days.

The popularity of visual content is growing by the second.

And it seems like your feed is filled with memes rather than a good read.

So, is blogging still as relevant as it used to be?

Should you, quite honestly, give a crap about keeping your blog going?

Here, have a truth bomb: YES. YOUR BLOG IS STILL THE KING OF CONTENT.

It’s a fact of our modern lives that there isn’t enough time to do the things that we want to do. If you’re a business owner, the temptation is to work more in your business as opposed to on your business. This is because doing the work yourself is more ‘comfortable’ than teaching other people how to do it, and trusting them to do it well. You know how to do the work and are practiced in it. Being the boss is a new kettle of fish and it’s going to take time for you to learn how to manage your workflows and marketing correctly while, at the same time, getting the work done.