What is Content Marketing?
Content marketing for businesses is rooted in the strategy to attract, retain, and engage audience members. Traditional marketing strategies are now giving way to fresh perspectives and new forms of communication.
In today’s climate, content marketing is mostly achieved in the digital sphere and consists of a wide content range. From social media to online blogs and articles, content marketing has become one of the most powerful marketing approaches.
With striking and persuasive content, companies and businesses can better connect with their target market and potential customers. Corporate content marketing solutions improve company visibility, establish expertise, and boost brand awareness.
A strong online presence is required to help your brand stand out from the rest. As a digital content marketing agency, Goodman Lantern curates professional content marketing strategies to suit your audience and business goals. We handle the process for you, from the cultivation of a magnetic marketing strategy right through to the distribution, ensuring your expertly-crafted content reaches the right audience.
Why Content Marketing Services
Help Companies Grow
Through engaging and informative content, companies can showcase their expertise and strengthen their reputation. With SEO enriched copy that’s customised to suit your target audience, your brand can reach the top of the search ranks.
Content is one of the most vital forms of communication between a company and its customers.
Content marketing solutions aim to answer important questions, build trust within audience members, and develop relationships to generate new and retain existing clients. Content marketing for businesses is a crucial tool that helps sculpt credibility.
What Do Our Content Marketing
Services Include?
Online Content Marketing Strategy Creation
We curate content marketing strategies for professional services and businesses to help transform audience members into consistent customers.
We take a holistic approach to content marketing, ensuring your customised strategy is designed to meet your desired outcomes. Our team of professionals is trained and skilled in conducting thorough research, sculpting a sustainable marketing plan, creating magnetic content, and distributing it to your ideal audience. All of our tailor-made content marketing strategies are built for success.
Content Creation
As an expert digital content marketing agency, we know how to craft a range of content forms. Whether your business requires articles, blogs, social media posts, or white papers, we have the tools to provide excellence.
Our professional writing and content team takes time to research which content types are ideal to achieve your business goals. We strive to produce content of value. Our streamlined delivery process means your company will receive quality content in no time.
Content Analysis
Not only do we develop striking content, but our expert research and writing team conducts a thorough analysis of the latest digital content trends to ensure your business remains up-to-date.
By creating and distributing the ideal content to reach your business goals, we can help you increase your brand visibility and credibility. Companies require specific content forms to achieve different targets.
We understand both your needs and target audience and cultivate the correct content marketing strategy for you.
Audience Analysis
Understanding your current audience and ideal target market is crucial to any business. In a crowded marketplace, the right content needs to be created to reach the right eyes.
We conduct an in-depth analysis of your audience to ensure your business is publishing content that attracts, informs, and converts.
Content Publication & Distribution
There is a plethora of content saturating the market. This means that even quality content can get lost in the sea of information. As a digital content marketing agency, we assist your company in distributing content effectively across the right platforms.
Paired with an in-depth analysis of your audience and business goals, our expert distribution team finds the ideal media spaces to share valuable content that helps generate leads and convert readers into loyal customers.
Content Strategy and Keyword Research
SEO is one of the most crucial aspects of content marketing in the digital sphere today. Specifically chosen keywords enable content to rise to the top of search engines and reach the right audience.
Our expert research, marketing, and writing teams are skilled in deciphering the best keywords to naturally weave into your company’s content.
With SEO-enriched content and copy, your brand will increase in visibility and generate more leads.
Content Promotion
Our content promotion services ensure your content is being viewed by your ideal target market. Our expert research and writing team holds a strong understanding of the various social and distribution channels.
Through in-depth navigation of platforms and your business audience, your brand can be placed on the map and gain an incontestable edge. With extensive experience in distribution and content promotion, our team is versed in which platforms are right to reach your intended audience.
By publishing and promoting fresh content, we can help you generate more leads and convert readers into consistent customers.
Monthly Reporting
We are thorough in our communication. When partnering with us, you will receive regular updates and review phases to ensure our work is meeting your content marketing and business needs. We conduct in-depth monthly reports before and after our work is complete.
Through specific analysis, we go through the achievements and improvements your business is experiencing as a result of our combined content creation and marketing efforts. If you have any changes, updates, or queries, our professional team undertakes a revision period to ensure your unique business goals are being met.
We’re here to help.
Industries We Serve
SaaS
Our team of professional content marketers curate strategies that enable SaaS companies to stand out from the rest. With expert content marketing services, we can help position your business as an authoritative figure and leader in your industry. In this day and age, SaaS is becoming increasingly popular and more people are relying on cloud based subscriptions.
It is, therefore, vital for companies to adopt an efficient marketing strategy that reaches their target audience and speaks to their individual needs. As a content marketing agency, we help set your company apart with engaging strategies, development, and the correct distribution.
In a growing and saturated market, it’s crucial that your company stays on top of digital trends and reaches the right audience members. Our expert marketing team takes time to research who your ideal clients are, where they search for information, and how they consume media. With this knowledge, we’re able to cultivate a marketing strategy that they can connect and engage with, helping position you as a thought-leader of your industry, generating leads and increasing your customer base.
Learn More
Telecom
Our team of professional content marketers curate strategies that enable SaaS companies to stand out from the rest. With expert content marketing services, we can help position your business as an authoritative figure and leader in your industry. In this day and age, SaaS is becoming increasingly popular and more people are relying on cloud based subscriptions.
It is, therefore, vital for companies to adopt an efficient marketing strategy that reaches their target audience and speaks to their individual needs. As a content marketing agency, we help set your company apart with engaging strategies, development, and the correct distribution.
In a growing and saturated market, it’s crucial that your company stays on top of digital trends and reaches the right audience members. Our expert marketing team takes time to research who your ideal clients are, where they search for information, and how they consume media. With this knowledge, we’re able to cultivate a marketing strategy that they can connect and engage with, helping position you as a thought-leader of your industry, generating leads and increasing your customer base.
Learn More
Augmented Reality
Goodman Lantern offers virtual and augmented reality content marketing services that help scale businesses in the industry to the top. Augmented reality is the future of the technology industry, and it’s increasing in popularity. To keep up with the times, stay up-to-date with the trends, and place yourself as an expert in the field, your company needs a striking and magnetic content marketing strategy.
With an evolving industry comes a versatile customer base and audience range. In order to shift readers into loyal customers, your business requires an expertly cultivated strategy that speaks to the right people on the right platforms at the right time.
Our team of professional content marketers are fluent in creating strategies that help audience members understand the augmented reality industry and why your company is the thought-leader within the market. So, if you’re ready for your company to reach the next level of success within the augmented reality industry, we’re here to help.
Learn MoreOur Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
“Their project management system blew me away.”
“Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future.”
Pricing Plans
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Why Choose GL Content
Writing Services?
No matter what type of content we are creating for you, Goodman Lantern delivers easy to understand and authoritative writing services. Through our services, we position your brand as an industry leader among your peers and customers.
A Network of Native-English Content Writers
We are a versatile and global content marketing agency that consists of fluent English content writers, researchers, marketers, and editors. Our team of professionals harbour a diversity of skills and industry knowledge that add quality and value to our strategy and planning services.
SEO Enriched Content
It’s now more important than ever to stay up to date with the latest digital trends. Our team is versed in the intricate language of SEO and holds a deep understanding of online expectations. We cultivate marketing strategies that include thoroughly researched keywords, helping your company rise to the top of search engine ranks, increasing your visibility.
Increase Lead Generation
Our content marketing team cultivates strategies with lead generation and conversion in mind. We develop engaging and magnetic marketing strategies that encourage action from your audience members, turning them from general readers into loyal customers.
Experts of Every Industry
Our expert marketing team conducts in-depth qualitative and quantitative research to ensure the strategy we craft for your company remains on top of the latest market trends. We ensure all of our research and gathered information is fact-checked, ensuring a powerful marketing strategy and plan.
On Top of Digital Trends
We are only satisfied with the best copy and content marketing strategies. All of our content is created alongside the latest version of our internal knowledge basis, ensuring both quality and value in everything we produce.
Personal Attention
At Goodman Lantern, communication is of vital importance. While we work on your project, we will constantly update you on our progress and host regular meetings to ensure your satisfaction. Every project manager has a direct line to the content marketing team and will inform them of any changes you request.
Content Marketing Services FAQs
Why do I need professional content marketing services?
Content marketing informs and educates your audience and the world on your brand, business values, and your services. Marketing allows you to build a trusting relationship with your audience, even converting them into loyal customers. However, it requires expertise and professionals to understand exactly what content you need and how to distribute your content in order to achieve your business goals.
What industries does Goodman Lantern cater to?
We cater to a wide variety of industry types. With an expert content team versed in a plethora of marketplaces, we are able to provide our content marketing services to a range of industries. These include SaaS, Travel, Telecoms, Sustainability, and Insurance, to name a few. View a comprehensive list of all the industries we serve here.
Are your writers specialised in content marketing?
Yes! At Goodman Lantern, we have cultivated a strong and profession team of content marketers who have extensive experience in the content marketing realm. From researchers and SEO experts to writers and distributors, our team is fluent in content marketing.
Who owns the copyright to the work?
While we create the content and marketing strategies, the final product will belong to you and your company.
What if I am not satisfied with the work?
We provide regular updates and drafts to ensure you are happy with the work we deliver. If at any stage you think we’re losing direction, you can inform us of the changes that need to be made and we will ensure an efficient revision process.
What forms of content marketing do you provide?
We provide many forms of content marketing, including email marketing, distribution, SEO and keyword research, audience analysis, and content creation, to name a few.
Do you have any case studies or samples of work?
Yes, we have a list of case studies and samples you can view here.
Get in Touch
Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at impact@goodmanlantern.com or learn more.
Contact Us
+44 3300270912 (UK)- +1 929 299-3999 (US)
- info@goodmanlantern.com
- 27 Old Gloucester Street, London, WC1N 3AX
- 2235 West 23rd Street, New York
Contact Us
"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager