Experiential Service Offerings
These workshops have been curated over years of research and learnings on the field. They don’t stem from peripheral online research or generic AI-generated modules.
Areeb Sherwani
Head of Content Strategy
You were promised individuality, but you were delivered imitation.
Every post looks the same and every “thought leader” sounds identical. I work with business leaders who want to rise above this sameness. I don’t hand out pre-written “answers.” Instead, I help you uncover the formulas for thought leadership. These are mental models you can apply to any context, so your communication remains original and not a good-enough first copy.
This method is built on 16 years of storytelling experience. I have anchored news at CNBC-TV18, crafted brand narratives as a copywriter for companies like Coca-Cola, Mastercard, and General Motors at McCann and over the years provided several hundred hours of executive voice coaching for leaders of top-tier listed global companies, industry regulators, government departments and even SMEs seeking to accelerate their growth.
I know what builds credibility. My mission is to help leaders sound less like everyone else, and more like themselves.
Media & Coverage
From CNBC-TV18 to Overdrive magazine, I have told stories that reached millions.
Today, my focus is on helping leaders tell their own stories that travel beyond slides and social posts.
My work has been featured in national media, corporate boardrooms, training programs, and even product planning and messaging strategies for leading global automobile majors.
To learn more about the media platforms my work has featured in and how I have shaped brand strategies and perception, do reach out today.
Insights & Resources
How We Work Together
We explore your intent and your audiences including behavioural insights and digital personas to arrive at a messaging house that delivers value. Based on this we create a communication strategy that becomes the backbone of your voice strategy. This includes mapping out speaking and writing topics, key stakeholders, key opinion leaders and an entire content calendar.
There are no templates. Only tailored frameworks that help you speak authentically.
Help Is Just a
Click Away
If you’ve begun to sound like everyone else, it’s time to find
your voice again. Let’s build a thought leadership journey
that reflects who you are, not what’s trending.
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"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing