Content Writing Process | Goodman Lantern

Our Team Makes All Things Possible

We cherry-pick the best of the best. Our writers, editors, designers, SEO specialists, and strategists make an unstoppable team that gives you the level of professionalism you need.

Meet Our Team

step 1

Discovery

Brief & Objectives

Within 24 business hours of you reaching out to us to discuss your marketing needs, our sales team will schedule a discovery call with you. We’ll explore your needs and request a brief from you.

Proposal

If we agree that we’re a good fit for each other, we’ll share a proposal with you. We’ll outline the proposed deliverables, fees, timelines, and Ts&Cs.

Onboarding

If you approve our proposal, we’ll send you a formal quote to accept. We’ll also send you an invoice for the first set of deliverables, as we’re a pre-payment service.

Expert Team

Once all the formalities are in place, we’ll assign a team of experts to your project. The team typically includes a writer(s), editor(s), SEO strategist, and project manager. It may also include content/brand strategists, SMEs, designers and developers, depending on the nature of the engagement.

Kick-Off Call

Your project will begin with a kick-off call with your content and operations team. We’ll introduce ourselves, discuss our processes, learn more about your objectives, and agree on a delivery framework.

step 2

Delivery

Research

Our content writers and editors use various authoritative sources to gather relevant, accurate, up-to-date information to form the basis of their articles, whitepapers, e-books, and other documents. These sources may include academic papers, journal articles, reports, and interviews with subject-matter experts (SMEs).

Content Creation

At this point, the real magic happens. Our team transforms their research into engaging, valuable, and accurate content, ensuring it genuinely speaks to the target audience’s pain points and needs. We also ensure the content is written according to high-conversion guidelines and optimised for SEO if that’s part of the brief.

Editing & Proofreading

All the content we create goes through a thorough quality assurance (QA) process to ensure it meets the brief, has been created according to your brand guidelines, and is 100% unique, accurate, and grammatically correct.

step 3

Submission

Once we’ve created a first draft of the document you require, we’ll share it with you for feedback. Then, we offer two rounds of revisions and aim to deliver a final draft that 100% meets your requirements.