Originally published April 26, 2022 , updated on May 2, 2022

SEO Link Building Strategies That Work

Link building services can make your site discoverable in search engine results. Choose Goodman Lantern’s link building services to rank at the top of Google’s search results pages for keywords relevant to your site.

What Is Link Building Anyway?

Link building is a form of search engine optimisation. It places reputable links in your website’s content. The point is to use content that’s backed by credible sites to increase your web ranking and page authority.

Your site is then backed and supported by other websites as well. When these websites use your information in their web content, they give your site credit using backlinks—these link back to your web page, pulling traffic to your site.

 

Link building strategies generate quality backlinks and incorporate reputable links in your content to boost your brand or domain authority – which is what Google uses to rank your site.

Remember that Google favours sites that offer value. Valuable sites offer information that’s credible and trustworthy. Trustworthy sites have high domain authority, which Google measures from one (lowest) to one hundred (highest).

 

Link building is used to get your site and its content favoured by Google’s search algorithm. This makes your site more discoverable, visible, and relevant to the people who find it. Ultimately, your site attracts the right people—those with commercial intent—who are more likely to take action by subscribing, following, or even making a purchase.

High-quality links get you highly ranked on Google because they’re considered a trust signal. They’re proof that people like your brand and its content, which means your website is likely to be preferred by Google and ranked at the top.

 

Inbound marketing consultants will build links that promote your business by securing backlinks from high-authority sites. Strong links mean the search engine sees you as a credible information source and will reward you with positive ranking signals that drive traffic to your site.

Essential Link Building Services for Online Success

Successful link building creates domain authority, and domain authority has higher search engine rankings. But not all links are weighted the same, and some are “more valuable” than others. For example, Time Magazine has a higher domain authority than a local small business’s website.


Successful link building services are ethical too. You may have heard of “white-hat” link-building and wondered what it means. It’s a link building method based on partnering up with reputable sites. It also includes ethical site referrals in your content, giving other sites credit where it’s due.

In contrast, some companies take shortcuts. We call these shortcuts “black hat” links. At the end of the day, “black hat” link building just isn’t worth it. Bad quality links make your website look spammy. They could even lead to your website getting penalised and kicked off the search engine altogether.

 

Throwing your website links into different social media pages or in the comments section of high rated websites won’t work either. Google is sure to pick these up. In any case, these kinds of links are not as valuable as in-content links.

 

A good inbound digital marketing agency ensures its link building methods are ethical. They’ll understand that website and brand credibility build trust, which works together to drive your inbound marketing strategy, increasing revenue by encouraging sales.

The Benefits of
Link Building Services

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Link-building grows brand authority and gives strength to your domain. A strong domain results in better SEO results—streamlining your website and its content to the appropriate audience—and them to you.

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Quality link building enhances user experience. It uses relevant keywords that streamlines your content to the user that searches for it. It also eliminates dead ends and faulty links, replacing them with credible links that better your visibility and back your web content.

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Link building boosts conversion rates as well. By attracting traffic from customers with commercial intent, your website is highly discoverable and visible to all the right people.

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Being discoverable means you’ll get more traffic. On top of that, if your website is trusted as a credible source of information through quality backlinks, it shows consumers know that they can trust your brand too. The result is that people are more likely to support your brand, and you’re more likely to make a sale.

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Link building also makes your website more efficient by bringing in quality leads. Since your website has content backed by reputable websites (i.e., sites with high domain scores), Google views your website as trustworthy.

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This means you’ll rank higher in the search engine results. Ranking higher in the search engine results shows that your website, brand, and product is more discoverable. Successful link building services streamline quality leads to your sites, making sales easier and your inbound marketing services more efficient.

SEO Link Building Services We Offer

Keyword Analysis

Our link building approach begins with a thorough keyword analysis. We place specific keywords in your website’s content strategically. These keywords are backed by the latest research and we include just the right amount.

 

Our inbound marketing consultants map these keywords throughout your site, attracting other high-quality links and domains. This garners support from other websites that refer to your content, which enhances your site and brand’s credibility.

Competitor Analysis

As part of our inbound marketing services, our team runs a technical audit on your website and compares it to that of your competitors.
We’ll look at how relevant you are in your industry by looking at how well your site ranks. We’ll then take advantage of gaps we see in the market and ethically and effortlessly get your site ranked at the top.

Backlink Audits

We’ll do a thorough backlink audit to check the quality of the links that have been incorporated into your website’s content.

 

This ensures your site’s not penalised by Google, which lowers your search ranking and domain authority. We’ll also improve these links and remove any that don’t do justice to your site or business.

Guest Posting

Guest posting drives traffic to your website. We help your site create meaningful partnerships with other sites through value exchanges. This increases audience reach, betters your brand authority, and improves your domain authority, making your site more discoverable.

Outreach Services

This is similar to guest posting services. We connect your content with other robust networks that create value. Usually, you’ll offer the other site content and have your link included in their content as an exchange.

Broken Link Recovery

We run a full tech audit to identify broken or outdated links. We’ll replace these with relevant links that work. Broken links lead to poor user experience, so we want to ensure that all your links are optimised and keep your website running smoothly.

Why Choose Our Link Building Services?

Link building services are digital marketing services performed by an SEO consultant. Link building is not easy, and it can be challenging to choose a company you can trust. How do you know they’ve done it properly and ethically?

 

At Goodman Lantern, we have a diverse team of experts who are experienced in their field and can collaborate to bring you the best SEO results. Our software team is well-versed in all the best link building strategies.

 

Since link building works best with quality content – we include our native-English writers in the process.

They provide thorough and well-researched content and work with the software team to provide ethical and efficient link building services that correspond with original and high-quality content.

 

Remember that we’re also a marketing team. Our marketing division understands what constitutes spam and what content and strategies generate real value.

 

Of course, we’re always ethical in our approach and fully transparent in all that we do. We’ll ensure you get results that are tracked. We attract and retain customers that pay while building brand authority and trust, which builds your brand’s reputation and grows your business revenue.

Industries We Serve

SaaS

Link building services are an excellent tool to incorporate in your B2B marketing campaign. B2B businesses like SaaS, can garner huge benefits from strategic link building services.

 

At Goodman Lantern, our team creates valuable content that encourages backlinks to your site. We also include quality links in the content we create for your business – increasing your domain authority and site ranking, making your site and its products and services easier to reach.

Telecom

Link building services are hugely beneficial to the telecommunications industries. Our team offers a human approach with a marketing style that stands out from the rest—setting your business apart from your competitors in the relevant search engines and your industry.

Augmented Reality

Link building services use meaningful partnerships to help your brand stay discoverable and gain brand and domain authority. Businesses that provide augmented reality services can benefit from ranking high in Google’s search engine results – which streamlines the relevant people to your site, encouraging them to take action. This boosts your revenue and grows your business.

Our Clients Love Working With Us Because We Believe in Collaboration

At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.

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“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”

George O’Neill

Owner, The Promo App

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“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”

Nadine Burzler

Head of Content, A Small World

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We are delighted with our collaboration with Goodman Lantern because, in addition to always delivering the content on time, they have also been extremely responsive to all our requests. Moreover, it was a real pleasure to work with a team that is both very professional and fundamentally human.

Jeremy Rocher

Marketing Manager, AutoStore

SEO Link Building Servicess FAQs

What are link building services?

These are SEO, inbound marketing services that better domain authority by linking your web page to reputable websites and encouraging them to link back to you. 

They use in-content links from valuable and credible websites that show Google your site is trustworthy and that its content is relevant. Links going back to your website drive traffic to your website and boost its credibility.

What are good paid backlink services?

A good backlink service is a service that creates ethical quality backlinks. We call these “white hat backlinks.” They use content strategically and take part in consensual value exchanges and partnerships. 

They also avoid spam or taking shortcuts that “jump” the search engine results. Ethical marketing link building attracts authentic leads that are in alignment with what your brand offers, which results in loyal customers that pay.

How is link building related to SEO?

Link building boosts your site’s SEO. Links increase visibility, which works alongside content to increase your Google rank. This places your site at the top of the search index page while streamlining relevant search results to your website, which brings in qualified leads.

Are link building services still relevant?

Trust credibility is crucial when encouraging client purchases. Link building boosts brand credibility while keeping your site discoverable.

What’s a “white hat” and a “black hat” link building style?

“White hat” link building methods are ethical. “Black hat” link building is unethical and likely to get your site penalised. At Goodman Lantern, our marketing strategies are always ethical and transparent. 

We don’t take shortcuts, and although we bring results quickly, we believe in longevity and authenticity that generates real value over a quick fix that offers surface-level results.

How do I know my links are working?

You’ll get results in increased traffic and sales. Site visits and lead generation can be tracked, and the results are openly shared with you.

Get in Touch

Ready to get your brand ranked at the top of the search engine? We’ll help you choose the best link building strategy for your business. Book a discovery call, and let’s connect. Our team will run a website audit that’ll help you choose what route to take to boost your site’s visibility and keep your site ranked at the top.

We’ve helped develop the voice behind

Hundreds of Businesses

At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.