Originally published September 2, 2021 , updated on September 8, 2021
Telecommunications has changed dramatically over the past decade. Traditional forms of communication are being replaced. In order to grow, companies must prioritize investments in customer engagement strategies. This can be done through content.
Our Telecommunication Needs are Growing and Changing All the Time
The telecommunications industry is expanding every day. As our need for information grows and our desire to be able to communicate with anyone, anywhere gets stronger, so too will innovators in the telecoms industry.
Position yourself as a thought-leader in the industry with content that demonstrates your ability to adapt and expand your offering based on customer demands.
Content Plays a Big Role in Growing the Telecommunication Industry
Here are just a few ways that content can help your telecom business grow.
We’ve moved from 3G to 4G and now 5G. With content, we can explain the difference and benefits between each one and how connections are becoming faster and better.
New systems and technologies are coming online all the time. With content, consumers will be able to understand how these benefit them and why they should adopt them.
The telecoms industry will come to rely on data and analytics more and more as consumers share these insights with companies. This data – when used correctly – can be turned into stories that help businesses and leaders in the space become thought-leaders.
Content is an efficient way to communicate changes, share how-to guides and relay important information that customers in this space need to know about.
How Can We Help You Grow?
We assist with customer education
Our expert white papers writing services or article writing services serve to educate your partners and customers on everything from the transformation from on-premise data centres to the cloud, to valuations of telcos.
We help announce your exciting news
We write content that informs your customers of new developments within your company, or in the telecommunications industry as a whole.
We create clear, concise pieces
Our content is packaged in such a way that your customers will know exactly what they are looking for and where to find the information.
Our content is audience specific
Whether your target audience is CEOs of Tier 1 carriers or executives of telco startups, we meet their information needs with relevant and accurate content.
Read all about our work for our clients in the case studies below.
We assist with sales growth
A global telecoms service provider operating in 14 countries reached out to Goodman Lantern for assistance with content and proposition development for their clients to grow sales by 2.5x in 3 years.
We create factual and informative research documents
A leading business services provider in the IT-sphere reached out to Goodman Lantern for assistance with developing detailed, well-researched whitepapers.
The client is happy with the quality and speed of response they receive from the team at Goodman Lantern. They appreciated the agency's expertise and willingness to look outward to make sure they provided the client with the best information.Flatworld Solutions
The result they delivered was a very detailed Excel spreadsheet with a lot of raw data that I needed and could use to build a very efficient slide deck that was used in pitching to the multinational partner company.RCR Investments
Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future.Asian Pharmaceuticals
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our Expertise Can Help You
At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.
A Wide Network of Native-English Content Writers
Our large team of native English copywriters and editors have in-depth knowledge of your geography and industry. We have vast resources at our disposal, available to work across different time zones. So, no matter where you are based, we have a team that is able to assist you.
Our team is in the know about the latest in SEO rules and expectations. We write all online pieces with best practices in mind so that over time, your business ranks high in search results.
High Lead Generation
With our professional content writing and editing services, we develop solid leads for your team to follow up on. Many of these leads turn into customers. All of this because of top-quality content.
Experts at What We Do
Our content writers and editors are all experienced journalists and media experts. Along with our content team, we also have business experts that we lean on for business growth ideas and advice.
Ahead of The Trends
We are on top of industry trends and know how to use these to grow your business through content. We ensure that your business is ahead of the trends, too.
No matter what your content needs are, we are able to create and deliver on time and with professionalism. We never miss a deadline and we work with you to ensure that we not only deliver according to the brief, but that we exceed expectations.
Get in Touch
Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.