Originally published September 2, 2021 , updated on November 8, 2021

How Content Helps the Technology and Automation Industry

Content writing services can assist your technology and automation business generate new leads through education, information sharing, and expert advice.

The Future of Tech Automation is Bright

With artificial intelligence on the rise and many companies using robots and robotic devices to do certain jobs, it’s safe to say the future of technology and automation is bright.


New technologies and instruments offer industry the opportunity to streamline processes, automate tasks and ultimately reduce costs.

The Role of Content in the
Technology and Automation Space

Content can be used to demonstrate how technology and automation leads to efficiencies and cost saving

This sector is heavily misunderstood and people fear what they don’t understand. Content can be used to show how technology and automation can improve jobs and livelihoods.

Executives in this industry often come across as out-of-touch. Through content creation and thought-leadership pieces, companies in this sector can come across as more approachable.

Technology and automation is something that people should get excited about. With information and content pieces, we can highlight why people should be interested in these advancements.

People have so many questions when it comes to this industry. With content, we can answer a lot of these questions and convert sceptics into sales.

How Can We Help You Grow?

We target your desired audience

We deliver relevant messaging to attract the ideal audience under this umbrella of industries

We create industry leaders

Position our clients from the technology and automation sector as thought leaders in their industries

We use content to educate

We create pieces that inform and educate potential customers on the technology and automation sectors

We uncomplicate complicated terms

We create digital content that unpacks the complex jargon of these industries and turn it into conversational, easily understood content

Case Studies

Read all about our work for our clients in the case studies below.

We can assist with content slumps

A US-based health insurance firm reached out to Goodman Lantern for help with a content strategy in order to revive their social media pages.

We can re-establish a brand’s voice

A Texas-based security firm reached out to Goodman Lantern for tailored B2B content creation that would help position the brand as a leader in the space as well as boost website traffic.


Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Here’s How Our Expertise Can Help You

At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.


A Wide Network of Native-English Content Writers

Our large team of native English copywriters and editors have in-depth knowledge of your geography and industry. We have vast resources at our disposal, available to work across different time zones. So, no matter where you are based, we have a team that is able to assist you.

SEO Content Writing

SEO Expertise

Our team is in the know about the latest in SEO rules and expectations. We write all online pieces with best practices in mind so that over time, your business ranks high in search results.


High Lead Generation

With our professional content writing and editing services, we develop solid leads for your team to follow up on. Many of these leads turn into customers. All of this because of top-quality content.


Experts at What We Do

Our content writers and editors are all experienced journalists and media experts. Along with our content team, we also have business experts that we lean on for business growth ideas and advice.


Ahead of The Trends

We are on top of industry trends and know how to use these to grow your business through content. We ensure that your business is ahead of the trends, too.


Personal attention

No matter what your content needs are, we are able to create and deliver on time and with professionalism. We never miss a deadline and we work with you to ensure that we not only deliver according to the brief, but that we exceed expectations.

Get in Touch

Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.