Originally published September 2, 2021 , updated on November 8, 2021

Content to Highlight Your Software Company’s USP

Our content writing and editing services will turn prospects into customers. We create informative, educational, engaging content pieces that educate your audience on the benefits of your software product and those features that make it stand out from the competition.

In a Paperless World, Software is Even More Important

Paperless solutions are the current buzzword – computer software is replacing paper and many administrative duties. As a software company owner, you’re aware that software is taking center stage, and it’s your job to lead the way.


At Goodman Lantern, Software Development and Content Creation are Second Nature.


We combine almost a decade of experience in software development and content creation to form the perfect content marketing agency for your software business. We are experts in assisting software companies to lead online conversations.

The Role of Content in the Software Industry

Here are just a few ways that content can help your software business grow.

People are often a little frightened to switch from hard to soft content copies. Expert marketing content will explain everything your clients need to know about your software and make the change simpler and easier.

Content guidelines that explain your software’s benefits and features in a simple, informative and educational way will assist users to master these features with ease.

Simple, easy-to-understand content and how-to guides will teach users how to use your company’s software effectively. By showing how your software makes their lives easier, these guides explain why your software is better than your competitors.

It can take a while for people to learn all the benefits of your company’s new software. Use Goodman Lantern’s marketing acumen to build content and expand your audience. All it takes is your software – and the right content.

How Can We Help You Grow?

We help you position yourself as an industry leader

Through our article writing services, we create industry-specific thought-leadership content for software companies.

We unpack complex terms

Our intuitive whitepaper writing service is designed to mold technical jargon into palatable and relevant messaging that resonates with software customers.

We use research to highlight what you do

Our professional eBook writers are able to create content that speaks about the software industry and its various benefits.

We use content to educate

We write pieces that clearly demonstrate the benefits of your software products and transform readers into customers.

Case Studies

Read all about our successful projects in the case studies below.

We can help grow your company’s brand and influence in the market

Our content services assisted an international SaaS FinTech company to increase their market share.

Using regular content, we can help increase your website traffic

An e-commerce software firm needed our services to create a regular influx of long form content to educate their audience.


Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Here’s How Our Professional Content Writers Can Help You

At Goodman Lantern, there are a number of factors that make us perfectly suited to be your preferred content marketing agency.


A Wide Network of Native-English Content Writers

Our large team of native English copywriters and editors have in-depth knowledge of your geography and industry. We have vast resources at our disposal, available to work across different time zones. So, no matter where you are based, we have a team that is able to assist you.

SEO Content Writing

SEO Expertise

Our team is in the know about the latest in SEO rules and expectations. We write all online pieces with best practices in mind so that over time, your business ranks high in search results.


High Lead Generation

With our professional content writing and editing services, we develop solid leads for your team to follow up on. Many of these leads turn into customers. All of this because of top-quality content.


Experts at What We Do

Our content writers and editors are all experienced journalists and media experts. Along with our content team, we also have business experts that we lean on for business growth ideas and advice.


Ahead of The Trends

We are on top of industry trends and know how to use these to grow your business through content. We ensure that your business is ahead of the trends, too.


Personal attention

No matter what your content needs are, we are able to create and deliver on time and with professionalism. We never miss a deadline and we work with you to ensure that we not only deliver according to the brief, but that we exceed expectations.

Get in Touch

Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.