Originally published August 25, 2021 , updated on August 27, 2021

Simplify Complex Insurance Jargon with Content

Our content writing services can help your insurance business grow. We develop informative, educational and engaging pieces that assist with lead generation.

The Way Insurance Works Is Changing

Technology is disrupting the way insurance companies do business.


GPS systems, data analytics, mobile phones, smartwatches, and many other advancements give insurance companies the ability to track what customers are doing and how they are living their lives – with permission, of course. This is only going to get more intense as the years go on and as we become more reliant on AI and smart devices.

Content Can Grow The Insurance Industry and Your Business

There are many ways in which content can be used for growth in this space

Not only are insurance companies going to use data from technology to help with policies, but customers will use the same data to get lower premiums and potentially shop elsewhere for lower premiums. Companies can use content to show their existing customers and new customers why they are better than their competitors.

Many people have an idea that the insurance industry is old and staid. But content can be used to prove that this is the opposite – that those in this industry are actually very much on top of trends and technological advancements.

Insurance can be scary and complex. Content is a way to uncomplicate complex terms and ideas and highlight the value of insurance to companies and individuals.

Insurance company executives are able to use content to position themselves as thought-leaders in the field. They are able to write thought-leadership pieces, opinion pieces, and give advice on various insurance-related queries and comments.

How Can We Help You Grow?

Goodman Lantern delivers professional content service, fast

We work with industry experts – our clients – to help you grow.

We give context to financial terms

We craft messaging that provides context to complex financial and insurance terms, helping your customers understand your product.

We position you as a leader

We have the ability to turn any insurance offering into a household name.

We develop your relationship with your customer

We plan, execute, and distribute content that builds trust between insurer and customer.

We make you a sought-after business

We work closely with our customers to understand their needs and make this a must-have product for customers.

Case Studies

Read all about our work for our clients in the case studies below.

We develop your relationship with your customer

A US-based health insurance firm reached out to Goodman Lantern for help with a content strategy.

Private Investigations Firm

A well-established private investigations firm sought out Goodman Lantern’s help with developing thoroughly researched, topic-specific white papers.


Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Here’s How Our Expertise Can Help You

At Goodman Lantern, we have a number of factors that make us perfectly suited to be your content partner.


A Wide Network of Native-English Content Writers

We have native English copywriters based around the world. So, we have vast resources at our disposal, all working in different time zones. So, no matter where you are based, we have a team that is able to assist you.

SEO Content Writing

SEO expertise

Our team is in the know about the latest in SEO rules and expectations. We write all online pieces with best practices in mind so that over time, your business ranks high in search results.


High Lead Generation

With our professional services, your content is able to create solid, string leads for your team to follow up on. Many of these leads turn into customers. All of this because of top-quality content.


Experts at what we do

Our content writers and editors are all experienced journalists and media experts. Along with our content team, we also have business experts that we lean on for business growth ideas and advice.


Ahead of The Trends

We are on top of industry trends and know how to use these to grow your business through content. We ensure that your business is ahead of the trends, too.


Personal attention

With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.

Get in Touch

Book a call with us today and find out how we can help grow your business.