Originally published July 10, 2021 , updated on July 14, 2021

The Goodman Lantern Content Style Guide

How We Capture Your Brand Voice and Convey Your Message

seo-illustration

No matter how many algorithm updates Google makes in a year, there’s one aspect of search engine optimisation (SEO) that does not change: Good content is king. It’s only a cliche because it’s true. Quality content is the crux of any digital marketing campaign, whether conversion-focused landing pages, email copy, social media content or informative blog posts.

brand-voice

As a business owner, finding and defining your brand voice is crucial in creating content your audience will respond to positively. And achieving consistent brand communication starts with establishing a style guide – a set of content-focused rules and requirements unique to your brand.

What is a Content Style Guide?

No matter how many algorithm updates Google makes in a year, there’s one aspect of search engine optimisation (SEO) that does not change: Good content is king. It’s only a cliche because it’s true. Quality content is the crux of any digital marketing campaign, whether conversion-focused landing pages, email copy, social media content or informative blog posts.

 

As a business owner, finding and defining your brand voice is crucial in creating content your audience will respond to positively. And achieving consistent brand communication starts with establishing a style guide – a set of content-focused rules and requirements unique to your brand.

What is Included in a Content Style Guide?

A content style guide includes basic information such as:

  • Native English writers and editors
  • Your audience
  • Editorial rules and preferences
  • Brand-specific copywriting rules

At Goodman Lantern, during the strategy stage of a new client’s content marketing campaign, we work closely with you to create a style guide that speaks to your brand. Using these initial guidelines, we can guarantee that each piece of content we create is written in your brand voice.

 

But in developing your style guide, we don’t stop at the obvious additions.

How Goodman Lantern Takes the Style Guide a Step Further

data-driven-content

As a data-driven content marketing agency, Goodman Lantern understands the importance of a consistent online presence. We take the time to develop a style guide that will enable your audience to spot your content from a mile away. When you partner with us, you can be assured of a 100 percent personalised brand bible that is representative of your business and thoroughly outlines how you want your prospects to view your brand personality.

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An introduction to your brand

Who is your business, what do you stand for, and what are you trying to achieve with your content marketing campaign? In a detailed overview that serves as your brand introduction, we answer these questions and more.

 

In this introduction, we connect your brand and your offerings closely to the type of content you want to produce and the story you want to tell. It is part of the “why” behind the work we do for you, and helps us better understand the overarching goal behind your content campaign. With this information, we have a clear picture of the intent behind each piece of content we produce, regardless of the platform it will appear on.

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