Originally published October 22, 2021 , updated on February 23, 2022

Strategy and Planning

An effective digital marketing strategy helps you transform an audience into loyal customers. It is an integral ingredient for the success of your product or service. So, why not let the experts handle it? Goodman Lantern offers integrated strategy and planning services that will take your company’s marketing to the next level.

We assign a team of professional writers to understand your needs and help you achieve your goals. We carry out thorough research into your company, products and services, and intended audiences. This combined with our go-getter attitude helps us build competent marketing strategies that are designed to excel!


Learn more about how our strategy and planning services can help you get where you want to go.

Why do You Need this Service?

As a digital content marketing agency, we are well tuned to the online audience. We use a data and research driven approach to create a plan that will engage customers across multiple channels.

You have worked hard to build an excellent product. Why not give it the marketing it deserves? With Goodman Lantern, you will get access to a cohesive marketing strategy tailored to your goals. Our approach is to understand your objectives, chart the best course to achieving them, and help you get there in an efficient manner.


As a content writing company, we have written for a diverse clientele and understand the workings of varied industries. This has helped us create marketing frameworks for B2B, SaaS, and Telecoms companies amongst many others. There is nothing our team cannot tackle.

Industries We Serve



The SaaS sector is overpopulated with products and services. Making your service stand out is crucial for the growth of your company. At Goodman Lantern, we create a marketing strategy and plan to help you navigate a saturated market and make a memorable impact.

Subscription Economy

The Subscription-based business sector is booming. Goodman Lantern has a diverse team of content creators and marketing specialists. They work together to help you ride this wave and reach your targeted audiences with ease.


IT & Software

Software companies deal with numbers and code. At Goodman Lantern, we deal with stories and strategy. Our marketing strategies bring out the value of the software products and services beyond the binary.

Banking, Finance and Insurance

We work hard and we work smart. When it comes to marketing for insurance, we help bridge the gap between the product and the customer in innovative ways. We get you to the people who will benefit from your product so we can help you help others!


Telecom companies fill the need for connection and communication. We do so too while designing a marketing strategy. We help you connect with the audience at a deeper level with meaningful and engaging content so you stand out from the rest.


Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Why GL?

Our clients trust us with the products and services they have worked hard to build. At Goodman Lantern, we see the products and services from the maker’s eyes and market it with great consideration and attention to detail. Our talented team combines their proficiencies to create a strategy and plan that positions your brand as an industry leader among your peers and customers.


Native-English Content Writers

We are a diverse and global content marketing agency that consists of first-language English content writers and editors. They bring with them a wide range of skills and industry knowledge that add vigor to our strategy and planning services.

SEO Content Writing

SEO Experts

The viability of any marketing strategy hinges on being able to write accessible content. We are masters of search engine optimization. We carry out thorough research to find the right keywords that will help make your digital content generate the most leads.


High Conversion Rate

Our highly qualified and competent team is constantly on top of industry trends. Their know-how of the landscape of marketing helps them create the best strategy to navigate it. They consistently deliver plans that take products and services to new heights.


Thorough in Our Approach

We carry out in-depth qualitative and quantitative research into market trends. Gathering and fact-checking information is an integral part of creating a powerful marketing strategy and plan.


High Content Standards

All of our content is written according to the latest, revised version of our internal knowledge base. We subscribe to the highest industry standards when it comes to content and it shows in our marketing plans.


Personal attention

We assign a project manager to every client to ensure personal attention and ease of communication. They serve as a direct line to the rest of the team and guarantee that the project gets completed with the best results.

Get in Touch

Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.