Originally published October 22, 2021 , updated on March 7, 2022

Content Distribution

Audiences today are inundated with information. Even high-quality content can get lost in a saturated content marketing space. Goodman Lantern can help you distribute content effectively across the right platforms for your audience.

We have a team of professional writers who are journalists, editors, and industry experts. We have a strong understanding of various distribution channels and platforms. Having an expert on your side navigating these channels gives your content and your brand an indisputable edge. Let us ensure that your content gets in front of your intended audience. Learn more about how to make your content succeed with Goodman Lantern’s Content Distribution services.

Why do You Need this Service?

We distribute content through the company’s digital properties in the form of blogs, articles, and social media. We also use third party sites and paid distribution depending on your budget and intended reach.

There are a myriad of ways to get your content to your audiences. As a content marketing company, we are well-versed with varied content formats and distribution mediums. We take the time to understand your needs and goals and use the necessary resources for your content.

 

We find the distribution channels that align with your company’s voice, audience, and industry type. We have built successful distribution plans for SaaS, technology, and insurance businesses amongst many others.

Industries We Serve

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SaaS

The SaaS industry can benefit greatly from a wide-reaching content distribution strategy. It allows them to control the flow of information and build a strong audience of engaged followers.

Subscription Economy

The Subscription-based models are gaining popularity for their high customer retention rates. Distribution of marketing content amplifies these retention rates by getting the company in front of the right audiences.

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IT & Software

Software companies are always raising the bar when it comes to new products and services. Distributing content effectively keeps your targeted audience in the loop and helps turn them into customers.

Banking, Finance and Insurance

Insurance companies offer services that are meant for specific demographics. We create a content distribution strategy tailored for your audiences. This ensures that high quality content can transform into high velocity sales.

Telecoms

Telco is a booming sector where content needs to be distributed at a fast pace to maintain relevance. We gauge the value of different distribution tools – press releases, newsletters, social media and so on – and share your content where we are certain it will succeed.

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Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Why GL?

Content distribution encompasses different channels and strategies. At Goodman Lantern, we take a multi pronged approach to content distribution. We leverage all the necessary tools at our disposal to reach your audience in different ways.

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Native-English Content Writers

Our team of Native-English content writers are based around the world. They bring their unique experience and expertise to ensure that our content distribution strategies deliver positive results.

SEO Content Writing

SEO Experts

Search Engine Optimization is crucial in the digital marketing space. We build distribution plans that take advantage of this tool to ensure that your content succeeds in the online space.

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High Conversion Rate

With a professional writing team who are constantly on top of industry trends, we distribute and promote content that converts into new customers and sustains sales for your business.

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Thorough in Our Approach

Our approach to content distribution is driven by research and data. This ensures that your content reaches communities that are receptive to your messages and can make a meaningful impact on your business.

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High Content Standards

As a content marketing agency, we craft content that meets the highest industry standards. Our impressive content makes waves that are magnified with our content distribution plans.

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Personal attention

We assign a project manager who serves as a liaison between you and the team working on your project. They ensure that the content distribution strategy aligns with your needs and goals at all times.

Content Distribution FAQs

What Content Distribution services do you offer?

The online space is saturated with information. Even great content needs a little push to ensure it reaches the intended audience. Goodman Lantern’s content distribution services fill that need. We help share, publish, and promote your content effectively across various media formats and platforms. 

We find distribution content channels that align with your company’s voice, audience, and industry type. Backed by research, we create a considered and effective strategy to ensure that the right content reaches the right audience at the right time.

What Content Distribution services do you offer?

Every business that produces content needs a content distribution plan. Be it formal content such as white papers, eBooks, and case studies, or conversational content such as social media, blogs, podcasts, and videos – every content piece needs effective distribution to reach its full potential. 

As a content distribution agency, we have built successful distribution plans for various industries. Our diverse clientele comes from SaaS, Insurance, Telecom, Education, IoT, Tech Automation, and eCommerce businesses, amongst many others.

What types of companies do you create content distribution plans for?

The online space is saturated with information. Even great content needs a little push to ensure it reaches the intended audience. Goodman Lantern’s content distribution services fill that need. We help share, publish, and promote your content effectively across various media formats and platforms. 

We find distribution content channels that align with your company’s voice, audience, and industry type. Backed by research, we create a considered and effective strategy to ensure that the right content reaches the right audience at the right time.

What are the different types of content distribution?

There are three broad categories of content distribution – owned, earned, and paid. 

Owned content distribution occurs on your own online properties, such as your website, blog, emailers, newsletters, and social media. Earned content distribution is when third parties promote your content for free. This includes social media shares, guest blogs, and product reviews. 

Paid content distribution includes pay-per-click advertising, paid social media promotions, and influencer content. Our content distribution services use a combination of paid and unpaid techniques to ensure optimum content discovery, engagement, and performance. 

What makes Goodman Lantern’s content distribution services stand out?

Goodman Lantern is a content marketing and content distribution agency. We are uniquely positioned to craft distribution plans keeping the whole content ecosystem in mind. We consider content strategy, planning, and creation to ensure that the content distribution works seamlessly for our clients. 

Our team starts by researching your target audience. We understand the demographics that make up your customer base. We study their content consumption and preferred content channels. This helps us identify the suitable content types and distribution channels for your business. 

Each piece of the strategy is streamlined and aligned to meet your business goals. We also measure and analyse the success of our distribution plan, providing you with an end to end service.

Why do I need to hire a content distribution agency?

As a content distribution agency, we have a team of professional writers, journalists, editors, and industry experts. We understand the nuances of the content landscape. Our clients gain access to our collective understanding of various distribution channels and platforms. 

Our industry knowledge is further bolstered by our commitment to provide you with the best service. We align our expertise with your needs to achieve your goals. Having us on your side gives you a decided advantage over your competitors as you navigate various content channels and platforms.

How does high-quality content distribution help my business?

A lot of time, effort, and resources are invested in content creation. It needs a robust distribution plan to ensure that it comes across the right people and serves its purpose. Thus, making high-quality content distribution an integral part of any marketing strategy.

Effective content distributions allow you to control the flow of information and build a strong audience of engaged followers. Over time, it also shows your audience how and where they can reach your content, increasing your brand’s reach.

How do I get started?

Book a call with us today and find out how our Content Distribution services can help you grow your business. Reach us at +44 3300270912 or email us at info@goodmanlantern.com.

Get in Touch

Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.