Originally published July 29, 2021 , updated on January 17, 2022

Website Content
Writing Services

Our team of website content writers will get you started on your journey to increased leads and improved revenue generation.

Website Content Writing Services

In collaboration with you, the customer, we determine the purpose of your website. We define or re-evaluate the core purpose of the website and ensure all content displayed serves your objectives.


We research and define your core audience. Whether we are working with a new website or one with an established audience, it is important to research and re-evaluate the target audience. Only website content that directly speaks to audience needs and desires can create engagement and generate leads.


Our team of native English writers craft content for your website that is informative, creative and well researched, taking best practices into account on every level.

Why do You Need this Service?

Website content is all-encompassing. There are many elements to take into account and consider when going about this task.

At Goodman Lantern, we create various types of content for your website, aimed at reaching all possible readers. We create product pages, category pages and blogs for your website, making sure we have all the important bases covered.


Goodman Lantern’s team of writers uses verified software to ensure content is original, accurate, informative, and in line with SEO best practices. Optimised and credible content attracts more views, likes, and shares, which expands your audience reach. Combined, all these efforts improve your website rankings and put you in a good position to increase revenue.

Industries We Serve



Your industry is complex, but your website content doesn’t have to be. We break down complicated jargon and write copy that drive measurable leads, enhance growth opportunities and secure revenue for your SaaS business.

Subscription Economy

Subscription-based business models are becoming increasingly popular. With more companies moving away from pay-per-product/service and into a subscription-based world, it’s important to ensure your business doesn’t get lost in the noise. We craft website content that encourages customers to subscribe to your business.


Crafting audience-appropriate website content for the telecoms industry is one of our key strengths. We secure our customers’ position as sector brand leaders. Our telecoms content service is consistently digestible and evokes audience engagement.

Banking, Finance and Insurance

We craft messaging that provides context to complex financial terms. We can turn any insurance offering into a household name and a must-follow across platforms.


IT & Software

Software changes and updates all the time. You need to ensure your customers know about new products and changes that are happening. We create website content to convey these messages to existing customers while also getting you noticed by new customers.


Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Why GL?

No matter what type of content we are creating for you, Goodman Lantern delivers easy to understand and authoritative writing services. Through our services, we position your brand as an industry leader among your peers and customers.


Native-English Content Writers

With a team of first-language English content writers based around the world, Goodman Lantern is able to tap into the skills of a range of industry experts. Together, we take your marketing efforts to the next level.

SEO Content Writing

SEO Experts

We are leaders in the field of search engine optimisation. We do in-depth research and use industry-appropriate keywords to get your business noticed and to generate leads.


High Conversion Rate

With a professional writing team who are constantly on top of industry trends, we write content that converts into new customers and sales for your business.


Thorough in Our Approach

We write research-driven content based on factual information. We dedicate a large portion of our time to this process to ensure everything is cross-checked and accurate.


High Content Standards

We have developed an in-house knowledge base, built on the highest industry standards. This means you can expect only the best with every piece of content we write for your business.


Personal attention

With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.

Get in Touch

Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.