Originally published July 21, 2021 , updated on January 17, 2022

Social Media
Content Writing Services

Our team of professional writers will create social media content that speaks to your ideal customers and encourages follower engagement on your platforms.

Social Media Content Writing Services

Our native English writers craft informative and interesting social media posts and copy for your organisation. They do this with clear business growth and customer engagement objectives in mind.


We take an insights-driven approach to ensure we create the content your audience wants to see. We use data to get to know your social media followers, learn when they are online and spot which pieces of content they engage with the most. Through this, we develop a content strategy and social media posts to perfectly suit your business.


We take best practices into account on every level and use content to expand your social media footprint.

Why do You Need this Service?

The social media space is ever-changing. The algorithms change, the formats change and the users constantly change.

You are staying on top of what’s happening in your business and your field of expertise. You cannot also be expected to stay on top of what’s happening in the social media world. That’s what we do.


At Goodman Lantern, we craft social media content that is relevant to your customer base. We write content based on best-practice principles in order to generate leads.

When done right, social media can create a human voice for businesses and industries that could otherwise come across as complex. In addition to this, social media advertising enables businesses to attract a targeted customer base with measurable spending power.

Industries We Serve



Your industry is complex, but your social media posts don’t have to be. We break down complicated jargon and write social media posts that drive measurable leads, enhance growth opportunities and secure revenue for your SaaS business.

Subscription Economy

Subscription-based business models are becoming increasingly popular. With more companies moving away from pay-per-product/service and into a subscription-based world, it’s important to ensure your business doesn’t get lost in the noise. We craft social media content that encourages customers to not only subscribe to your business but to your social media channels, too.


Crafting audience-appropriate social media content for the telecoms industry is one of our key strengths. As a result of our successful social media writing and distribution, we secure our customers’ position as sector brand leaders. Our telecoms content service is consistently digestible and evokes audience engagement.

Banking, Finance and Insurance

We use social media to craft messaging that provides context to complex financial terms. We can turn any insurance offering into a household name and a must-follow across platforms.


IT & Software

Software changes and updates all the time. You need to ensure your customers know about new products and changes that are happening. We use social media copy to convey these messages to existing customers while also getting you noticed by new customers.


Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Why GL?

No matter what type of content we are creating for you, Goodman Lantern delivers easy to understand and authoritative writing services. Through our services, we position your brand as an industry leader among your peers and customers.


Native-English Content Writers

With a team of first-language English content writers based around the world, Goodman Lantern is able to tap into the skills of a range of industry experts. Together, we take your marketing efforts to the next level.

SEO Content Writing

SEO Experts

We are leaders in the field of search engine optimisation. We do in-depth research and use industry-appropriate keywords to get your business noticed and to generate leads.


High Conversion Rate

With a professional writing team who are constantly on top of industry trends, we write content that converts into new customers and sales for your business.


Thorough in Our Approach

We write research-driven content based on factual information. We dedicate a large portion of our time to this process to ensure everything is cross-checked and accurate.


High Content Standards

We have developed an in-house knowledge base, built on the highest industry standards. This means you can expect only the best with every piece of content we write for your business.


Personal attention

With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.

Get in Touch

Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.