Originally published August 2, 2021 , updated on September 25, 2021

Product Description
Writing Services

Perfect for e-commerce websites, our product description writing service invites a purchase ready audience to your website.

A product description will also feature a service’s processes and procedures, and likely include service clauses or warnings. The price and payment terms are also always clearly explained to encourage prompt decision-making and avoid misunderstandings.


Product descriptions may even come with brief directions for ideal use and optimum results. Most importantly, they are an essential marketing opportunity for your business. This means they demand both strategy and creativity to ensure they speak to the correct audience and communicate and highlight market needs.


We help you craft compelling product descriptions that excite your customer, directly speak to their needs, and most importantly, entice them to invest.


Our team of first-language English writers is located in urban cities around the world, enabling us to provide around-the-clock access to quality writing skills. This productive environment allows us to deliver on urgent requests and high-volume projects without compromising on quality.

Why do You Need this Service?

The Goodman Lantern team ensures all product page copy is brand-aligned, follows precise grammatical and language principles, and is direct for the target audience.

Whether you are selling a product or service, these are the most important pages of your website and therefore must be carefully written to prompt consumer purchases. As a result of these important requirements, our team ensures all product descriptions promote readability and highlight your product and its value.

Industries We Serve



Your industry is complex, but your content doesn’t have to be. We break down complicated jargon and write content that drive measurable leads, enhance growth opportunities and secure revenue for your SaaS business.

Subscription Economy

Subscription-based business models are becoming increasingly popular. With more companies moving away from pay-per-product/service and into a subscription-based world, it’s important to ensure your business doesn’t get lost in the noise.


Just because your business is technical, it doesn’t mean your content needs to be too. We simplify complex jargon for your brand to create content your customers can relate to.


Crafting audience-appropriate content for the telecoms industry is one of our key strengths. As a result of our content writing and distribution, we secure our customers’ position as sector brand leaders. Our telecoms content service is consistently digestible and evokes audience engagement.


We craft messaging that provides context to complex financial terms. We can turn any insurance offering into a household name and a must-follow across platforms.


Internet of Things

The Internet of Things (IoT) is a broad term that links everything connected or connectable to the internet. From software to hardware and everything in between, IoT covers it all. And we cover you when it comes to simplifying terms and messaging associated with IoT.


Software Companies

Software changes and updates all the time. You need to ensure your customers know about new products and changes that are happening. We convey these messages to existing customers while also getting you noticed by new customers.


Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Why GL?

No matter what type of content we are creating for you, Goodman Lantern delivers easy to understand and authoritative writing services. Through our services, we position your brand as an industry leader among your peers and customers.


Native-English Content Writers

With a team of first-language English content writers based around the world, Goodman Lantern is able to tap into the skills of a range of industry experts. Together, we take your marketing efforts to the next level.

SEO Content Writing

SEO Experts

We are leaders in the field of search engine optimisation. We do in-depth research and use industry-appropriate keywords to get your business noticed and to generate leads.


High Conversion Rate

With a professional writing team who are constantly on top of industry trends, we write content that converts into new customers and sales for your business.


Thorough in Our Approach

We write research-driven content based on factual information. We dedicate a large portion of our time to this process to ensure everything is cross-checked and accurate.


High Content Standards

We have developed an in-house knowledge base, built on the highest industry standards. This means you can expect only the best with every piece of content we write for your business.


Personal attention

With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.

Get in Touch

Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.