Originally published July 30, 2021 , updated on January 17, 2022

Email Copywriting

Goodman Lantern’s email copywriting services will give you a personalised approach to communicating with your customers.

Best Email Writing Services

This data allows you to adapt topics so that you not only get positive reader responses from emails but your engagement also translates to positive purchase behaviour and as a result, increasing revenue.


The insights and mechanisms provided by email marketing tools reveal ways in which you can easily and directly request or prompt customer or reader opinions and concerns. You can then take immediate action to either explain concerns, present solutions to problems, or offer requested products through follow-up email correspondence.


This way, you can personalise communication for a group, or individuals, based on their responses to previous communication. Email marketing gives you full control over whom you communicate with, when, and how. The versatile tools within email marketing software also enable you to integrate this very personal, direct and effective communication into other platforms, such as social media.


For example, your campaign can start from an email and end up going viral on Twitter because of the high-value data, insights and integration tools. This is why your choice of an email copywriting team is very important, and ultimately determines your results. Choose a team with a proven track record of delivering results.

Why do You Need this Service?

To get the desired responses and to meet business expectations, it is important that you speak to the writer audience and prompt them to a specific set of behaviours – making purchases.

The Goodman Lantern team does this through an email copywriting service that develops well-written copy that speaks to every user’s needs. We create personalised emails with exciting content. We speak directly to every customer because that is proven to create better results. Using customers’ names and only providing information specific to their buyer profile lowers the bounce rate and increases clicks on internal links.


Yes, it can all seem overwhelming and that is why you have the Goodman Lantern team’s flexible and tailored email copywriting service. We help you avoid sending spam to your customers, and carefully pick out what to say and when it is best to say it for the best results.

Industries We Serve



Your industry is complex, but your website content doesn’t have to be. We break down complicated jargon and write copy that drive measurable leads, enhance growth opportunities and secure revenue for your SaaS business.

Subscription Economy

Subscription-based business models are becoming increasingly popular. With more companies moving away from pay-per-product/service and into a subscription-based world, it’s important to ensure your business doesn’t get lost in the noise.


Crafting audience-appropriate content for the telecoms industry is one of our key strengths. We secure our customers’ position as sector brand leaders. Our telecoms content service is consistently digestible and evokes audience engagement.

Banking, Finance and Insurance

We craft messaging that provides context to complex financial terms. We can turn any insurance offering into a household name and a must-follow across platforms.


IT & Software

Software changes and updates all the time. You need to ensure your customers know about new products and changes that are happening. We create content to convey these messages to existing customers while also getting you noticed by new customers.


Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Why GL?

No matter what type of content we are creating for you, Goodman Lantern delivers easy to understand and authoritative writing services. Through our services, we position your brand as an industry leader among your peers and customers.


Native-English Content Writers

With a team of first-language English content writers based around the world, Goodman Lantern is able to tap into the skills of a range of industry experts. Together, we take your marketing efforts to the next level.

SEO Content Writing

SEO Experts

We are leaders in the field of search engine optimisation. We do in-depth research and use industry-appropriate keywords to get your business noticed and to generate leads.


High Conversion Rate

With a professional writing team who are constantly on top of industry trends, we write content that converts into new customers and sales for your business.


Thorough in Our Approach

We write research-driven content based on factual information. We dedicate a large portion of our time to this process to ensure everything is cross-checked and accurate.


High Content Standards

We have developed an in-house knowledge base, built on the highest industry standards. This means you can expect only the best with every piece of content we write for your business.


Personal attention

With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.

Get in Touch

Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.