Originally published August 3, 2021 , updated on November 8, 2021

Content Writing
Services for Guides

Our content writing services for guides offer clear, accurate, and educational copy that improve lead generation.

Content Writing Services for Guides

Guides best tackle a single process at a time. This means you need a team that knows how to methodically break down ideas that can be simplified into digestible steps. These step-by-step instructions are written for optimum clarity so your reader can follow and apply them practically.


We introduce the main purpose of the guide through a summary, allowing your customers the opportunity to only invest their time on content that directly meets their needs.


We work to strict formatting guidelines that allow us to develop tailored guide content that meets industry requirements and audience expectations.

Why do You Need this Service?

The primary role of content writing for guides is to educate using easy to understand language while creating qualified leads. Guides offer useful information that is often urgently needed.

A guide is supposed to save your customers important resources such as time and money. It can help show a customer how to use a free version or trial of software before deciding to subscribe to, or purchase it.


They are often the best way to prove how a specific product works better or is more advanced than others on the market by giving an audience step-by-step instructions on how to complete tasks.


Guides show how your product or service improves the quality of output, or is better at addressing the needs of a customer in comparison to another product.


This particular document is specifically meant to save your customer the time it would take to experiment and try to learn or complete a task or process without the guide. It speeds up the learning process and gives your customer more confidence in your products or services.

Industries We Serve



Your industry is complex, but your content doesn’t have to be. We break down complicated jargon and write content that drive measurable leads, enhance growth opportunities and secure revenue for your SaaS business.

Subscription Economy

Subscription-based business models are becoming increasingly popular. With more companies moving away from pay-per-product/service and into a subscription-based world, it’s important to ensure your business doesn’t get lost in the noise.


Just because your business is technical, it doesn’t mean your content needs to be too. We simplify complex jargon for your brand to create content your customers can relate to.


Crafting audience-appropriate content for the telecoms industry is one of our key strengths. As a result of our content writing and distribution, we secure our customers’ position as sector brand leaders. Our telecoms content service is consistently digestible and evokes audience engagement.


We craft messaging that provides context to complex financial terms. We can turn any insurance offering into a household name and a must-follow across platforms.


Internet of Things

The Internet of Things (IoT) is a broad term that links everything connected or connectable to the internet. From software to hardware and everything in between, IoT covers it all. And we cover you when it comes to simplifying terms and messaging associated with IoT.


Software Companies

Software changes and updates all the time. You need to ensure your customers know about new products and changes that are happening. We convey these messages to existing customers while also getting you noticed by new customers.


Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Why GL?

No matter what type of content we are creating for you, Goodman Lantern delivers easy to understand and authoritative writing services. Through our services, we position your brand as an industry leader among your peers and customers.


Native-English Content Writers

With a team of first-language English content writers based around the world, Goodman Lantern is able to tap into the skills of a range of industry experts. Together, we take your marketing efforts to the next level.

SEO Content Writing

SEO Experts

We are leaders in the field of search engine optimisation. We do in-depth research and use industry-appropriate keywords to get your business noticed and to generate leads.


High Conversion Rate

With a professional writing team who are constantly on top of industry trends, we write content that converts into new customers and sales for your business.


Thorough in Our Approach

We write research-driven content based on factual information. We dedicate a large portion of our time to this process to ensure everything is cross-checked and accurate.


High Content Standards

We have developed an in-house knowledge base, built on the highest industry standards. This means you can expect only the best with every piece of content we write for your business.


Personal attention

With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.

Get in Touch

Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.