Originally published August 2, 2021 , updated on September 25, 2021

Category Description
Writing Services

Attract organic purchase-ready traffic to your website through our value-added category description writing services.

Category Description Writing Services

For example, a website selling women’s shoes would generally group them based on style or trend, such as heels, stilettos, wedges, boots, sandals, and so on. Each group’s web page must have category descriptions to avoid disappearing on search engines. When SEO principles are applied correctly, a category description directs organic traffic to the website, saving the business numerous resources.


Grouping your products or services into category pages creates a structure that contributes towards a consumer-friendly user experience and improves your product and website’s visibility on the internet. The easier your products or services are to find on the Internet, the faster and more affordable it is to generate sales.


Goodman Lantern has the proven SEO skills and a team of experienced writers ready to offer their creativity to bring your products or services a unique vitality to attract eager, purchase-ready visitors to your website.

Why do You Need this Service?

Goodman Lantern has experience writing category descriptions for many companies across a wide scope of industries. Our category description writing service ensures all content gives the important information, uses persuasive language, and attracts organic traffic.

Accurate descriptions give visitors confirmation that they have indeed clicked the correct link to arrive at the correct place. Using creativity to highlight benefits or best features of grouped pages is likely to entice visitors to stay on the page.


A customer on a product page has essentially already started the purchase process, however, they may still change their mind between then and payment confirmation. A creatively written category description must capture the attention of a customer, highlight key features relating to the group of products and drive consumers to make a purchase.


Together with our customers, we make sure our category description writing service works to attract organic traffic and improve user experience to encourage customers to buy.

Industries We Serve



Your industry is complex, but your category descriptions don’t have to be. We break down complicated jargon and write copy that drive measurable leads, enhance growth opportunities and secure revenue for your SaaS business.

Subscription Economy

Your industry is complex, but your category descriptions don’t have to be. We break down complicated jargon and write copy that drive measurable leads, enhance growth opportunities and secure revenue for your SaaS business.


Just because your business is technical, it doesn’t mean your website needs to be too. We simplify complex jargon for your brand to reach your customers.


Crafting audience-appropriate content for the telecoms industry is one of our key strengths. We secure our customers’ position as sector brand leaders. Our telecoms content service is consistently digestible and evokes audience engagement.


We craft messaging that provides context to complex financial terms. We can turn any insurance offering into a household name and a must-follow across platforms.


Internet of Things

The Internet of Things (IoT) is a broad term that links everything connected or connectable to the internet. From software to hardware and everything in between, IoT covers it all. And we cover you when it comes to simplifying terms and messaging associated with IoT.


Software Companies

Software changes and updates all the time. You need to ensure your customers know about new products and changes that are happening. We create content to convey these messages to existing customers while also getting you noticed by new customers.


Pricing Plans

We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.

Why GL?

No matter what type of content we are creating for you, Goodman Lantern delivers easy to understand and authoritative writing services. Through our services, we position your brand as an industry leader among your peers and customers.


Native-English Content Writers

With a team of first-language English content writers based around the world, Goodman Lantern is able to tap into the skills of a range of industry experts. Together, we take your marketing efforts to the next level.

SEO Content Writing

SEO Experts

We are leaders in the field of search engine optimisation. We do in-depth research and use industry-appropriate keywords to get your business noticed and to generate leads.


High Conversion Rate

With a professional writing team who are constantly on top of industry trends, we write content that converts into new customers and sales for your business.


Thorough in Our Approach

We write research-driven content based on factual information. We dedicate a large portion of our time to this process to ensure everything is cross-checked and accurate.


High Content Standards

We have developed an in-house knowledge base, built on the highest industry standards. This means you can expect only the best with every piece of content we write for your business.


Personal attention

With your dedicated project manager, you are guaranteed personal attention and a direct line to the team working on your project. This ensures that projects stay on track and all deadlines are met every time.

Get in Touch

Connect with us to take your brand to the next level. We will help you decide what the best content marketing approach for your business would be. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.