According to the 2019 trends report released by The Content Marketing Institute, 78% of B2B marketers already make use of content marketing. The most successful of these have a well-documented content marketing strategy. Another study by MarketingProfs and ContentMarketing puts the number even higher, at 91% On average, B2B marketers are spending up to  33% […]

With this guide, we’ll show you how to build an effective, lead-generating B2B content marketing strategy. Just by the fact that you’re reading this blog post, you should hopefully know that we are major proponents of content marketing. Content marketing works. While it’s not just as simple as slapping together a 600-word blog post twice […]