COVID-19 has turned billions of lives upside-down. The global village desperately needs a win. We may have one – environmental recovery. We have seen news, both genuine and manufactured, showing just that. There aren’t any dolphins in the Venice Canal. Yet, we have seen wild animals roaming the streets, less smog in major cities, and […]

Some brands have moved away from long-form content because they fear that the public’s attention span is declining. A myth we have been told constantly. Science has shown this to be false. In fact, in their State of Attention Report, Kelton Research found evidence of the contrary – our attention spans are improving from generation […]