My friends think my pictures on LinkedIn are embarrassing! They don’t understand why I keep doing it with almost every post I send out.
Some people may consider it vanity, having my own face all over my social media. The truth is that pictures get more attention.
I know it’s easier to show you my reasons than to explain them in detail, so I did an experiment to prove my strategy.
Here’s a post I did with no photo attached. I got 4,025 views, 15 likes, and 23 comments. Not bad, but not my best.
Here’s one with a basic headshot of mine. I got 7,091 views, 57 likes, and 28 comments. Much better!
I also tested what happens when I use an infographic. This time, I got 1,130 views, 4 likes, and 1 comment. In short, it didn’t work.
As you can see, pictures get more attention. By simply adding a picture to my posts, people know who’s talking to them. It shows my commitment to being contactable, involved, and engaged in my business.
My friends and family may see my face enough, but my network sees me far less. They don’t know me as well as others might, and these platforms help me fix that.
https://goodmanlantern.com/wp-content/uploads/2020/07/Rajpic1.jpg497750GL Content Teamhttps://goodmanlantern.com/wp-content/uploads/2020/07/GL-logo-1-1.svgGL Content Team2017-12-13 13:17:512020-07-25 12:08:51Why so many photos?
It’s become pretty normal to spend a huge amount of cash on boosting social media engagement. The more content gets pumped into the platform, the harder it is for you to get your content noticed. It’s far more cost-effective to use AI to automate the process. It’s gaining popularity as the tech gets more advanced.
Automating the process of posting content is a huge benefit in itself. More advanced tools search for the best content and send it to your subscribers. You boost engagement without lifting a finger.
2. Analysing and Selecting Content
Content creation forms a large part of any marketing budget. Your social engagement hinges on strong content. You need to hold your client’s attention.
If you have great content, people will want to read it. They’ll also share it, allowing more people to see your business. The better your content is, the better your engagement on social media will be. You’ve got to be relevant and deliver content that people love. It needs to translate well across the population, or be some form of in-joke for a select industry. Your strategy depends on your target market.
There are some fantastic AI tools that find trending topics, posts, and images. They analyse which types of content work well and deliver those results to you. It’s a marvellous way to take the guesswork out of your content development process.
3. Collecting Client Information
There’s too much data available out there. There are over 2.7 billion terrabytes (2.7 zettabytes) of data online. AI systems can do sorting work much faster than humans can. It’s more possible than ever to sift through a huge amount of information for the most relevant details.
You can learn every detail of a business’ inner workings from research alone. The amount of information available is so vast that much of it gets overlooked. Using AI to do the hard work for you is much cheaper than paying, training, and maintaining an intern.
It’s possible to filter the results to deliver specific information. The GL team and I have developed one such tool. We’re proud of it. It’s called GoPinLeads (http://gopinleads.com). Tools like ours reduce your workload and deliver leads with up-to-date information. Every salesperson has fought with expensive, obsolete data. Details in companies change more often than you think, and AI can deal with that. Automation is the future, and it will save you a ton of time.
https://goodmanlantern.com/wp-content/uploads/2017/11/Raj6.jpg497750GL Content Teamhttps://goodmanlantern.com/wp-content/uploads/2020/07/GL-logo-1-1.svgGL Content Team2017-11-28 08:53:582020-08-25 08:15:27AI has the potential to make our lives so much easier
Are you sure that your idea of “value” is valuable? You may be missing the mark. Wouldn’t you prefer to talk to clients who are already aware of the problem you’re trying to solve? It’s the smart way to go… Your clients will have already qualified themselves!
The important part is to ensure that you are making a good impression from the start. The only way to achieve that is to ensure that your product is worth selling. Your solution has to fit your audience. Remember, you’re trying to get these people to switch to your service instead.
You need to understand an important truth. People don’t hate cold emails and Facebook Ads that are relevant to them. If you’re bombarding them with stuff they don’t care about (spam), they will hate you. The solution? Don’t spam people.
Once you’re sure of making a good impression, use an approach that finds the right people. There is a common angle to each these methods:
– Find out where your competitor’s customers spend time online.
– Pull the data you need from that space.
– Use tools & tricks to make the data work for you.
– Reach out.
METHOD 1: Use Their Reviews
There are a ton of sites out there brimming with customer reviews. It’s a goldmine for finding out what matters most to the people you’re trying to reach. Once you understand them, you can connect with them on their level.
You’ll be cold-emailing these individuals, so you need their email addresses. There are tools to get hold of these, as long as you know their first and last names, and their company name.
Step 1: Build a Scraping Recipe
There is a simple, free tool available that does this job. DataMiner is an extension for Chrome that you can set up to scrape the data you’re after. You’ll need a second extension called Recipe Creator. Download it, open the page you need to scrape, and create a new recipe. It takes some time to set up the recipes, but you can reuse them for any product page on the website you chose.
Step 2: Scrape with DataMiner
Open up Data Miner and select the recipe you’ve created. Now you can download the names, positions, industries, and company data.
Step 3: Phantombuster Matches Names & Domains
To grab email addresses we need two things. The names of company employees and the domains their companies use. Our recipe gave us the names we need, and Phantombuster can reveal the domains. It’s a great automation tool for repetitive data scraping tasks. It auto-checks searches Google for company names, and saves the result in a .CSV file. You’ll need to create a free account.
When you’ve done that, select “Agents,” and then “New Agents.” Delete all the data shown on the form. Copy and paste this script (https://salesfla.re/CompanyDomainRetriever) into the box. Copy the data in the .CSV file into a Google Sheet. Paste the Sheet’s url into the available section in the code you pasted. Select “Settings” and make the “number of retries” more than 0. Click “Launch” and a file called output.CSV will download.
Step 4: Grab Email Addresses with FindThatLead
Now you can use FindThatLead to grab all the emails under a domain, or more specific addresses. For Domain search, you need the .CSV that Phantombuster created. Lead search requires the .CSV that DataMiner created. Remember the .CSV includes the names and surnames, as well as the domains.
The full names are in a single column, which isn’t ideal. The easiest way to split the first and last names into separate columns is to use Excel. Select the name column, click “Data,” and “Text to Columns.” Be sure to set your delimiter to “space.”
FindThatLead only gives you free 10 credits per day, so you’ll want to upgrade to a paid account.
Phantombuster won’t overwrite your data, instead using the first available column. At this stage, you will have a goldmine of data on your competitor’s clients.
Step 6: Dux-Soup It!
Now you can use those LinkedIn URLs in Dux-Soup! It’s an awesome growth-hacking tool that visits LinkedIn profiles for you. You’ll be able to get connections, leads, and introductions. Dux-Soup will also pull as much data as possible from these profiles and deliver the results in a .csv file.
To make this happen, you need to make use of the paid “Revisit Data” feature. You have to trick Dux-Soup into thinking it has already visited these LinkedIn pages. You need a .CSV that matches the required format, and the first and last names filled in. (https://salesfla.re/DuxRevisitTemplate)
Paste your LinkedIn URLs into the “Profile” column, and let Dux-Soup do the rest!
Step 7: Find Facebook Audiences
Dux-Soup will offer to find email addresses for you as well. There is a points system that returns one email address for every one point you have. You can buy points or exchange for your email list. The addresses returned will often be personal Gmail accounts. Most people signed up to LinkedIn with their personal addresses. They also never changed them. You can use these personal email addresses to build Facebook audiences.
METHOD 2: Track the Technology
BuiltWith.com and Hunter Tech Lookup are fantastic sites. You can use them to find out which domains are accessing specific software. BuiltWith.com returns more results, but limits free users to 50 domain results. Hunter Tech Lookup is a free option with no strings attached. The downside is that it is less powerful than BuiltWith.com.
Here’s how you can convert your list of domains into leads:
Step 1: Find Your Competitor’s Clients.
Using either of the tools mentioned above, select the software you want to track. Then download the data.
Step 2: Use FindThatLead
Follow the same steps as in Method 1 — Step 4.
Step 3: Matching Names to Email Addresses
You have the email addresses you need, but don’t have the names. You can’t always figure out what their names are from the email addresses. Why should they trust you if you don’t even know their name?
Virtual Assistants are affordable and efficient with this type of work. While they’re matching names, get them to make note of the company roles attached to each person. You want to target decision-makers, after all.
Step 4: Matching to LinkedIn with Phantombuster
Follow the same steps as in Method 1 — Step 3.
Step 5: Dux-Soup
Follow the same steps as in Method 1 — Step 6
Step 6: Connect on Facebook
Follow the same steps as in Method 1 — Step 7
Step 7: Send Amazing Emails
Cold emailing is still a vital part of selling online. You have to be relevant and avoid wasting time. Your tone should be conversational, yet direct. Clever use of humour can go a long way.
Method 3: Use Your Friends on Twitter
On Twitter, friends are those people who follow you, and you follow back. Do your competitors follow fewer people than actually follow them back. Find individuals who are friends with your competitors on Twitter. That way, you’re more likely to find the people they care most about.
You’ll be using their Twitter handles to find their email addresses & LinkedIn URLs.
Step 1: Find your competitor’s Twitter Friends.
Step 2: Use FindThatLead to match their Twitter handles to their Gmail addresses.
Step 3: Use FullContact to find the remaining email addresses.
Step 4: Use Dux-Soup to find the LinkedIn URLS.
Method 4: Upvotes on Product Hunt
Product Hunt matches new products with people who are ready for a new solution. As a rule of thumb, you can assume that users who upvoted products like yours would also check yours out. Product Hunt links user profiles to their Twitter handles. So you can access them too.
Step 1: Get your Product Hunt Developer Token.
Create a Product Hunt account if you don’t already have one. Click your avatar and select “API Dashboard,” and “Add an Application.” This can have any name and point to any website. Select, “Create Token.”
Step 3: Target with Cold Emails, LinkedIn Automation, & Facebook
Follow the same steps as in Method 3 — Steps 2-4
Method 5: Watch Social Sharing
BuzzSumo is a great tool. It finds the most popular content within a specific subject, or on specific websites. You can track social media content & shares on Twitter, LinkedIn, Facebook, Pinterest, & Google+. In short, you want to know who is sharing your competitor’s content.
Step 1: Use BuzzSumo to find content sharers.
Create a free 14-day trial account and search for the information you need.
Step 2: Use Dataminer
Dataminer has a public recipe called “BuzzSumo -Sharers” to scrape their details. By selecting ‘View Sharers’ you can view the individuals who shared specific content. Focus on their Twitter handles.
Step 3: Follow the same steps as in Method 3 — Steps 2-4
Method 6: Use Their Fame
There’s a way to use Google Ads to use your competitor’s’ brand recognition and keywords.
Why would you do this?
– Brand Name keywords are cheaper.
– You’ll get focussed traffic
– You build brand awareness
Make sure you don’t become the top ad. These have high bounce rates and could affect your quality monitoring. Ads lower down get clicks from focused individuals looking for another option.
You can also do this on Facebook by going to Facebook Ad Manager. Select Interests, and type your competitor’s page name.
– Go to Interests in Facebook Ad Manager and type the Page name.
– If you get a match, you’ll be able to target that page and have it’s followers see your Ads.
You can broaden your approach to include other similar pages followed by the same people.
– Select Audience Insights (or search for it using the search bar).
– Insert the page you’re analysing and you’ll be able to see which other pages are being liked.
While the event industry might be constantly growing and evolving, one thing is certain: social media is here to stay. Event profs are working in an age where social attendees are the major target. Understanding the psychology behind this phenomenon enables people to plan better events. Social media has an effect on the way events are planned, marketed, and hosted. It has such a huge impact on the event as a whole that it simply cannot be overlooked. Traditional marketing may not be dead but it certainly has taken the backseat.
Learning to Embrace Social
The complexities in our social lives are what make our existence so exciting. Social media provides access into the thoughts, experiences, and insights of other people in a way that is entirely new. Before the Digital Age we had to rely on information provided – edited information. Now we have access to information in its raw unedited form. It makes a huge difference.
Event profs now have access important tidbits regarding social attendees regarding the two “big C’s” in human nature: competition and cooperation. Social media enables people to connect and observe from afar. It’s a remarkable tool.
Who They Know and Who They Want to Know
When attending an event, one of the first things people do is check their network to see if they know any other attendees. Cleverly designed event apps enable people to connect with their peers in a safe online environment. Hosting live pre-event discussions is one of the best ways to get people talking.
On the other hand, people also want to know who they can meet or get to know better at an upcoming event. For attendees with this particular networking goal, social media provides the perfect medium for breaking the ice. Live Q&A sessions are a great tool and should be used as much as possible.
https://goodmanlantern.com/wp-content/uploads/2016/06/photo-1493401415972-d4001c9fa2aa.jpg333500GL Content Teamhttps://goodmanlantern.com/wp-content/uploads/2020/07/GL-logo-1-1.svgGL Content Team2016-06-28 19:32:592020-08-27 07:23:53Understanding Social Attendees
Social media is constantly in motion. It’s an ever-growing, ever-evolving communicative medium that has a mind of its own. Due to its sometimes unpredictable nature, event organisers should be aware of the fact that their social media strategies require regular adjustments, deeper insights, and frequent research. Over the last few months, even social media kingpins like Twitter and Facebook have announced a new array of features and changes in algorithms that will affect the way these platforms are used by individuals and businesses alike.
Eliminate the “Anti-Social” Aspect of Social Media
Due to the enormity of social media as a whole, it can feel a little impersonal when interacting with brands online. Many social media users have reported feeling as though they’re dealing with a big machine, rather than actual human beings.
“There is increased interest from our membership regarding interacting via Facebook and Twitter, so we definitely want to build on that momentum. I’m still working on goals and execution, but I would like to use social media to create more buzz around our events, not only with members but prospective members and attendees,” says Adrienne Bryan, database manager for the Association of Florida Colleges.
One of the best strategies is to find volunteers to collaborate with creatively on social media. Something that has turned out to be quite popular is the ‘Instagram takeover’ during which the company in question surrenders their event page to the volunteer for the entirety of the event. It adds some unexpected spice to the brand – you would be surprised at the difference a change in tone and pace can make.
Step Outside of Your Comfort Zone
One of the most important things to consider when working on your social media strategy, is realising that this is no place to establish a comfort zone. In terms of social media, you always need to be on your toes.
Don’t stick to the same old platforms you’ve gotten used to over the years. Keep yourself open to the possibility of using new tools and applications as and when they become available to you. New social media platforms pop up all the time, and each one creates its own community as it grows. In order to become a successful social media strategist, you need to get in on the ground floor of every new opportunity when it comes along.
https://goodmanlantern.com/wp-content/uploads/2016/06/photo-1557804506-e969d7b32a4b.jpg343500GL Content Teamhttps://goodmanlantern.com/wp-content/uploads/2020/07/GL-logo-1-1.svgGL Content Team2016-06-01 20:21:582020-08-27 09:37:37Ever-Changing Event Social Media Strategies
It seems fairly obvious that there should be many variations of market research, each one as important as the other. Social market research, in particular, is becoming increasingly more significant as millennials make their way up the economic food chain. Social media platforms (particularly Facebook, LinkedIn, and Twitter) are becoming the smartest way to obtain valuable information for businesses wanting to launch new products or services.
Social market research focuses on the behaviour of a particular target market. In order to accurately complete this type of analysis, one would need to gather information relating to the opinions, needs, attitudes and motivations of a group of people. This data can then be used to pinpoint which target market would benefit the most from a particular company’s products or services. Due to the inherent “openness” in the behaviour of most millennials, it is relatively easy to collect the information needed to complete the social market research process.
For a business to succeed in the Information Age, it is necessary to fully understand the target market. Customers are always looking to support businesses that are conveying a message or aiming for a socially conscious goal. Connecting with potential customers on social media platforms is probably the smartest move any business can make; inspiring communication whilst collecting valuable behavioural data.
https://goodmanlantern.com/wp-content/uploads/2015/09/austin-distel-VvAcrVa56fc-unsplash.jpg12801920GL Content Teamhttps://goodmanlantern.com/wp-content/uploads/2020/07/GL-logo-1-1.svgGL Content Team2015-09-07 19:15:002020-08-21 09:26:48What is Social Market Research
eHealth: Florida-based Modernizing Medicine has raised $15 million of a $20 million round to support the development and marketing of its cloud-based, specialty-specific electronic health records (EHR) platform.
Digital Subscription: Roku raises $25 million amid growing competition from Amazon and Google
Digital Subscription: Cratejoy grabs $4M to give anyone their own monthly subscription service
Wearables: Atlas raises $1.1M to power its Motion Genome Project, a motion database for wearables
Wearables: Pristine grabs $5.4M to cure the doctor shortage and save lives with Google Glass
Digital Subscription: Application delivery platform startup PowWow has raised a new $2.5 million round of funding today to help businesses work from mobile devices.
Video / Music / Streaming: Video startup JW Player has raised a fresh $20 million round of funding to grow beyond its status as one of the most used non-YouTube video players.
Social Media: Snowball Finance (Xueqiu in Chinese), the Chinese finance-focused social media site, announced that the company has raised $40 million in Series C funding led by Renren Inc. and joined by existing investor MorningSide Ventures. The company raised a Series A funding of US$10 million last year, and $3.2 million in 2011.
Video / Music / Streaming: Feed.fm picks up $1.2M to inject music into your marketing campaignMoney
Video / Music / Streaming: Streaming music service 8tracks has secured $1.28 million in new funding, according to an SEC Form D filed today.
Wearables: Ybrain just raised $3.5 million to further development of its Alzheimer’s treating healthcare wearable.
Web Hosting: Wikia, a web hosting company of community-based websites for fans of movies, bands, games, and other subjects, has brought on $15 million in fresh funding.
Platform: Glassbeam just raised $2 million to expand its SCALAR machine data analytics platform.
Platform: Lumiata raises $5M to further its optimized medical-care analytics
Betting / Fantasy Sports: DraftKings grabs $41M for its cash-rewards fantasy football league
Platforms: Financial planning company, FeeX, just raised $6.5 million to help more consumers save money on hidden investment fees.
Recruitment: Resumator grabs $15M because investors can’t get enough recruiting software
Recruitment: Popular recruiting software, The Resumator, landed $15 million to expand internally and externally.
Rentals / Travel: Airport car-rental service RelayRides just received $10 million in funding to push expansion and fuel app development.
eHealth: Acupera pulls in $4M to help health providers better understand their patients. Acupera’s system mines data from electronic health records, medical claims, and lab results to help doctors and nurses better care for their patients.
IoT: The Internet of Things heats up with CyberLightning landing $4.2 million funding for global expansion.
Platform: Investment management platform Axial has raised a new $11 million round of funding, the startup announced today.
Platforms: Online meal delivery service Foodpanda has raised a fresh $60 million round of funding, the company announced today.
Platforms: Quettra gets $2.9M in new funding to give advertisers more customer dataFunding daily cat
Video / Music / Streaming: Today, FameBit has announced that it has completed a $1.4 million seed round of funding, which will help it scale its team and give more YouTubers the opportunity to make money off their creativity.
eHealth: Healthy-living photo community PumpUp raises $2.4M in seed funding July 24, 2014 11:07 AM | Brenda Barron PumpUp, a fitness social network for primarily women, just raised $2.4 million in seed funding with General Catalyst Partners leading the round.
Platform: Movius raises $13M to give BYOD users multiple phone lines, split billing on one device. The company plans to use the money to take its two core products global.
Games: Mobile game maker, Social Point, just received $30 million in funding in a round led by Highland Capital Partners Europe.
Digital Subscription: Online graphic design tool, Canva, raised $3.6 million more in funding and announced plans for third-party integration. Digital Subscription: Speaktoit raises $2.6M to build an army of ‘personal assistants’. The company develops what an “intelligent companion,” which acts like Apple’s Siri but operates across devices and comes with a face. Platform: Vision Critical raises $16M in additional funding. Vision Critical receives $16 million more in funding to expand its customer intelligence platform.
IOT: Smart climate control maker tado° secures $13.6 million to fuel global expansion.
Recruitment: Jobandtalent recruitment platform raises $14 million more in funding.
Rentals / Travel: Montreal-based bus-ticket booking company Busbud has pulled in $9 million in a Series A round of funding, it announced today.
Digital Subscription: Cloud Engines, the company behind Pogoplug, raised another $2 million in funding for its cloud storage service.
https://goodmanlantern.com/wp-content/uploads/2014/12/markus-winkler-jF1CqFpE62k-unsplash.jpg12801920GL Content Teamhttps://goodmanlantern.com/wp-content/uploads/2020/07/GL-logo-1-1.svgGL Content Team2014-12-15 11:03:382020-08-20 11:55:08Funding in Second Half of 2014
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