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Creative Lead Generation Approaches for the 21st Century Salesperson

Say what you like about sales, no matter how you look at it, the entire lead generation process is a tough gig. It’s even more of a challenge when you’re forced to rely on traditional approaches. When your days are filled with sending cold emails and painstakingly scraping together lists, it’s hard not to feel despondent and demoralized.

The fact of the matter is that when you’re going through the cold calling and cold email process, most of these people don’t really want to talk to you. Sales can be somewhat of a lonely road if you’re sticking to the old school script.

It’s important to switch up your tactics and take a more modern approach. If you don’t, you’ll fall behind. It’s time to reach your lead generation goals while adding value for your prospects. It’s time to network and build relationships instead of focusing on the hard sell.

creative lead generation techniques

1) Take Advice From the Pros

It’s always smart to collect success secrets from thought leaders. It’s even smarter to share these tidbits with your prospects. One of the best ways to provide unparalleled value in your content it to reach out to an expert in your industry and ask for an interview. It doesn’t have to be a long and complex process. A few choice words are all you need. Pass this information on to your customers and over time it’ll become clear that you’re committed to delivering the best possible advice to your entire network.

2) Use Google Scraping Tools

GoPinLeads is a Chrome Extension that scrapes data from Google Maps, LinkedIn, and other credible online sources, and delivers a comprehensive database to your email inbox within minutes. It’ll show you the businesses you’re looking for, who works there, what their details are, and their address. With just a click of a button you’ll have access to all the information you need to target the right kind of prospects – people who might actually want to talk about your services or products.

3) Be Helpful Via Video

We exist in a time where people want handy information at their fingertips. The less effort involved for them, the better. Very few people want to sift through lengthy FAQs or articles to find solutions to their problems. By creating help videos, you can take a step towards becoming an industry authority and solve real-world problems for prospects in a way that’s completely accessible and easily understandable.

4) Harness the SEO-centric Power of Client Reviews

Here’s a fun fact: review platforms have a strong presence in organic search results. So, while you’re building up your own SEO foundations, you can use these review platforms as a way to extend the reach of your brand presence and get noticed by the right target audience. Use your social channels (or email) to get your customers to leave reviews on these platforms. Without paying even the smallest amount of cash, you’ll exponentially increase your chances of being found by the right prospects.

5) Share Your Success

You want prospects to know that you’re good at what you do. The best way to get that message across is to highlight your successes. Write a transparent blog or social media post that sheds light on something you’ve done well in. You’ll be offering value both to potential clients and to other companies going through similar growth phases as your own. Be the kind of company that offers inspiration and transparency; it’s the best way to build trust.

6) Create Useful Resources (Like Worksheets or Spreadsheets)

Every business has tasks that can be simplified. Worksheets are a great way to take the common processes and break them down into something more accessible. If, for example, you need to review the content and design of a website (yours or a client’s) it’s possible to create a worksheet that gathers all the necessary answers in order to make the entire process much easier.

Similarly, creating spreadsheets of resources can take a good long while. The process isn’t everyone’s cup of tea. Creating these for prospects and trading them for an opt-in is a good way to communicate value whilst getting something in return.

Video Fruit's Awesome Sales Funnel

 

Kiley Doll, Goodman Lantern

Video Fruit have nailed their sales funnel. It’s a simple, effective way to drive sales that has delivered awesome results. Their email list had 13,528 subscribers when the course went live, and used no ads or affiliates in the launch. The course took 90 days to create.

Video Fruit used 4 Steps to make their project a success:

Phase 1: Find a Topic

Video Fruit used four steps to figure out what their course should be about:

1: Think about what has gotten the best engagement. Which of your blog posts, videos, or podcasts have gotten the best responses?

2: Which content upgrades have gotten the most attention? If your subscribers gravitate towards certain topics, focus on those.

3: What themes have grabbed the most attention? Check out your most popular posts and figure out why they work so well. Find the common thread.

4: When you know what people want the most, you can begin to craft an awesome product hypothesis.

Phase 2: Collect Payment First

Now you know what people are eager for, write a description of the course based on your hypothesis. The next phase is to see if they bite! You need to be productive with your time. Make sure people will pay you for the course before you build it.

It’s easier than you think:

Step 1: Select a small group of your email subscribers based on the most interest in your topic.

Step 2: Offer them a sneak peak into your course outline and ask them for their opinion.

Step 3: When they get back to you with interest in the course, send them the pre-registration link right away.

Step 4: When 10% of this test group pre-register for the course, begin building the course. If fewer responses come back, adjust the hypothesis based on your subscriber’s feedback.

Remember that you can use every response to perfect your product hypothesis. This way, each of your hypotheses will be more polished and attractive to your customers. Your hypothesis will be the base for your sales letter, so this process is very important.

Phase 3: Create the Course

When you’ve reached your target 10% pre-registrations, you can start building your course:

Step 1: Choosing between the two types of courses:

–  Reference Courses – Students can move through the course, using only the info they need. This is the most popular model.

– Specific Path Courses – The opposite of reference courses. You follow the course from beginning to end with no free navigation. These courses promise to deliver a specific result and show you the steps to succeeding. This type of course helps students stay focused, use their new insights, and be successful.

Step 2: Choosing a Name

Choosing a name can be tricky! Here are some steps Video Fruit use to choose names for their courses:

– What type of course have you chosen? Specific Path courses need to have a very specific name.

– What courses have you bought or almost bought? What were the names of the courses?

– There are four questions you have to ask yourself about each name:

– Do you like the name?

– Is it brief and to the point?

– Can you adapt the name to fit your course?

– Will people immediately know what it’s about?

Step 3: Naming Your Course

Now you can name your course, using all the insights gained through this process.

Step 4: Create a Storyboard.

Now is the time to develop your content. You must decide on which strategies to teach. You’ll also need the course structure, and how many modules you’ll include. You want to give each student a minor moment of success to help them get motivated for the course. Ask yourself:

– What will the course achieve?

– Which milestones will each student go though?

– What is the best way for your students to reach these milestones?

Step 5: Create the Content.

It’s now time to start creating the content for the course.

– Your Milestones become your Modules. Renaming milestones is the quickest way to name your modules.

– Your Action Items become your Lessons. This is the best way to ensure you’re covering everything you set out to. Be sure to keep your lessons to a manageable size.

Step 6: Set Up Systems

Once you have completed the first four steps, it’s time to set the course up. You want it to look great and work well.

Step 7: PAS Boosts Sales.

Don’t jump in and start talking about your product. Instead, you want to make sure that your clients understand three key points:

– Problem: You have to explain the problem you wish to solve.

– Agitate: Expand on the problem and show how deep the issue goes.

– Solve: Offer a solution to the problem you’ve identified.

Step 8: Keep Hyping

You want to keep your subscribers interested. Staying top-of-mind is essential. A great way to do this throughout the registration period is to keep offering more. You can offer discounts, added freebies, or useful links and tools. Include a deadline to motivate your subscribers to grab them while they’re available.

The Best Sales Prospecting Tool Ever

Five years ago, I was newly married and taking 220 flights a year. I hardly saw my wife and spent all my time jetting off to meet clients.

I accepted a job finding insurance companies in Hong Kong, Singapore and the UK. I had to close sales and that meant meeting as many prospects as possible. Once I’d located them, I had to convert them into paying customers. Having no database to start from, I ended up buying lists. They were awful. I tried hiring interns to make lists. That method failed too. That’s why I was sitting on so many flights.

By 2014, I realized I needed to make a change. I needed to find a better way to work. Armed with my degree in Computer Science and AI, but with no real research experience, I started up my own market research company. My main aim was to automate the list-making process.

It took me three years to figure out all the ins and outs. By the end of it, I knew I could build the fastest and most comprehensive sales prospecting tool. This is my brainchild: GoPinLeads. The tool combines AI and many data sources to decide on relevant results.

The biggest advantage of the tool is that it saves time. Sales professionals spend days researching leads. They might even spend tons of money on hiring staff and interns. The biggest advantage is that it makes sales professionals independent.

The tool has the ability to collect thousands of leads from any location in the world. It locates physical businesses and tells you everything about them. You receive their names, numbers, and addresses.

Social Media is a modern kind of engagement. Making a database of social media accounts takes forever. Linkedin, Facebook and Twitter accounts are hard to find. You need to put in loads of manual hours of research. GoPinLeads finds you these accounts and gives you all that information at the click of a button.

Today the tool is in the hands of our early adopters. It’s saving hundreds of hours and thousands of dollars for sales professionals in Auckland (NZ), Houston (US), Leeds (UK), Istanbul (Turkey), and elsewhere. You won’t need to hire interns, outsource, or buy leads. Install the Chrome Extension and you can start producing your own leads anywhere around the world.

Download the Chrome Extension (www.gopinleads.com) and use your 100 free credits. When you are ready to get started, use the discount coupon SMDISCOUNT1111 to get a free XS account for one month.

Happy prospecting!

15 free online tools for marketing and sales professionals

Our 15 top recommendations for anyone within sales and marketing to improve their productivity and improve customer acquisition. 

1. aytm.com   Conduct Primary Surveys with a panel of 25m people
 2. profound.com  Purchase research by chapters from 200 research publishers
 3. companycheck.co.uk   Check who is the director and address of a UK company
 4. spyfu.com     Find competitor’s SEO / PPC strategy
 5. semrush.com   Keyword analysis of competitors website using Google Adwords
 6. www.domaintools.com  See who owns the website
 7. BuiltWith.com     What technical tools the website is built using
 8. rapportive.com    Verify emails right into your gmail
 9. voilanorbert.com    Find anyone’s email addresses
 10. freeconferencecall.com   Free global conference call facility
 11. answeramerica.com   Inexpensive phone answering service
 12. ninjaoutreach.com    Find influencers in your industry
 13. onalytica.com     Find influencers for the article you have written
 14. numbeo.com     Compare eco-social conditions between 2 cities
 15. copyscape.com    Review where is the content copied from

Generate 100s business sales leads in 35 seconds for Free

We are very excited to launch the latest version of our Growth Hacking tool GL Chrome Extension which allows you to generate leads of your target audience including Company name, email addresses, social media profiles and more in just 35 seconds. 

The tool is available for a limited time for free. Please download it

We are very excited to launch the latest version of our Growth Hacking tool GL Chrome Extension which allows you to generate leads of your target audience including Company name, email addresses, social media profiles and more in just 35 seconds. 

The tool is available for a limited time for free. Please download it here