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Goodman Lantern Partners with Marketo

London, UK —  06/10/2016 Goodman Lantern, expert data driven content development specialists, are pleased to announce their partnership with Marketo – one of the industry’s leaders in marketing automation and predictive content recommendations.

The partnership will provide customers with the full range from using Goodman Lantern’s ground-breaking market research platform as well as the innovative marketing automation solutions provided by Marketo. This combination of services will assist strategic consultants in not only generating targeted content, but in distributing it tactically as well. Customers can sign-up for a free trial on Goodman Lantern’s website.

Raj Anand, CEO of Goodman Lantern commented “With the continuous evolution of the consulting industry and inevitable changes within the financial markets, we are focussed on alleviating the stress our clients experience when generating fresh, targeted content, enabling them to concentrate on core business and deal-making.”

Goodman Lantern’s white papers and eBooks are based on in-depth market research generated by their market research platform. This professionally written content has a better return on investment and drastically increases the effect of inbound marketing. More information can be found on Marketo’s LaunchPoint partner page.

About Goodman Lantern

Goodman Lantern was founded by ex-McKinsey, KPMG, and Deloitte consultants with the shared vision of making engaging white papers and eBooks based on market research more accessible to marketers.
The company strives to enable marketers and business leaders to triumph over the challenges associated with time constraints, budget limitations, skill-set mismatches, and limited networks. Goodman Lantern’s technology platform provides businesses with in-depth research, analysis, and content creation services.

To learn more about how Goodman Lantern’s team of  analysts, researchers, and subject matter experts can improve an organization’s existing content generation strategy, please visit www.goodmanlantern.com.

Goodman Lantern's strategic partnership with Mekko Graphics

LONDON and WALTHAM, MASSACHUSETTS — Mekko Graphics, a leader in strategic charting used by consultancies, private equity firms, and global companies, and Goodman Lantern, a provider of market research as a virtual analyst for strategic consultants, announced a strategic partnership today.

The partnership will provide strategic consultants, PE firms and M&A advisors who use Goodman Lantern’s virtual analyst services support on Mekko Graphics’s charting and graph tools. This will make the process of developing data-rich graphs for PowerPoint presentations faster. Customers can sign-up for a free trial of Mekko Graphics on Goodman Lantern’s website and use the Goodman Lantern platform to support them in developing presentations and conduct the necessary market research. 

Together Mekko Graphics and Goodman Lantern are helping strategic consultants, Private Equity, and M&A save time and resources. Consultants and partners have a very short time to deliver their projects.  Working together Goodman Lantern and Mekko Graphics can support these consultants in the development of high-quality data-driven deliverables. 

Raj Anand, CEO, Goodman Lantern commented “As we enter a new era of management consulting and changes within the financial market, we understand that our clients have mounting pressures to deliver results. We want to help them with the process, freeing their time to focus on core business and deal-making. We believe Mekko Graphics, is an innovative platform for charting and shares our vision to save customers valuable time and generate results quickly. We are excited about the opportunity and look to make our customers increase efficiency and deliver results.”

David Goldstein, President of Mekko Graphics, added, “Our software is designed to help strategists and financial professionals transform data into insightful charts. Our partnership with Goodman Lantern will help organizations access this capability in a way that maximizes both efficiency and impact.”