Evening Events: Why they Matter

Evening events at conferences often get a bad rap. Most event planners find themselves wondering whether hosting an evening event is worth the trouble at all. After a long day of meetings, talks, and manning exhibition stands, attendees may question whether or not they have the resilience to stay after hours…unless the experience is worth it.

An Opportunity for Networking

In general, huge conferences are often a little too bustling for any real networking opportunities. Evening events present attendees with a space to relax and unwind; to mingle with their peers and perhaps find a chance to fit in some relatively “chilled” networking, should the opportunity present itself.

For instance, many attendees who spend their day scrambling through busy conference hall look forward to some down-time. They enjoy a scheduled evening event which provides a much-needed chance to chat to vendors, sponsors, speakers, and industry leaders.

Emphasis on Personal Brand

While the main conference is centered around the vendors and sponsors, an evening networking event presents attendees with the opportunity to showcase their personal brand. These business networking events are an amazing way to keep abreast of any important trends in the industry.

Foster Professional Relationships

Personal and professional growth should be the end goal of every event attendee. Of course, walking away with a number of useful contacts is an absolute must. Evening events present the perfect opportunity to build new relationships. They offer a chance to focus on maintaining existing relationships. All in all, there is no doubt that an open and relaxed setting is better suited to forming new acquaintances.

Education without Boredom

Conferences, as a whole, are designed to educate and hopefully inspire. Unfortunately, the massive nature of the main event can lead to an impersonal feel. The fact of the matter is that people absorb information better when there is a personal feel to it.

Evening events present the opportunity for vendors and attendees to connect on a one-on-one basis. In fact, nothing boosts the ability to absorb information quite like a simple face-to-face conversation.

Trade Shows: The Modern Businessperson's Treasure Trove

As the owner of a budding business, or an entrepreneur focused on researching new business potential, you are undoubtedly aware of the challenges presented in the ever-changing modern business environment. The stark reality is that this rapidly changing business world requires professionals to become more creative in finding ways to connect with their target market.Trade shows, believe it or not, are the equivalent of having your target market served up on a platter. Skyline mentions that roughly 99% of marketers say that they find unique information at trade shows that are entirely lacking on most other marketing platforms.

In an environment where digital interactions are becoming more and more prevalent, it may seem surprising that attending trade shows is an effective past-time. The fact of the matter is that this type of event guarantees access to an audience of interested, like-minded potential customers who are itching to make connections. According to the Center for Exhibition Industry Research around 81% of trade show visitors (4 out of 5 attendees) have some form of buying power.

Add to this the fact that trade shows offer free media exposure, educational opportunities, hype generation on social media, product demonstration platforms, and face-to-face contact with many valuable connections, and it becomes clear that these events are a remarkably valuable tool.