Speakers Market Beyond the Event Itself

As a professional you need to be able to see the value in your event speakers beyond the session itself. Quite obviously, speakers play one of the most important roles in the success of your event. You may wish to harness their infinite charisma in order to market your event more effectively.
When they’re on the stage, speakers are the living embodiment of the event itself. They engage with the audience and share their passion for the topic at hand. They keep people entertained for an hour or so, hoping to stay in the audience’s mind for long after the event is over. Additionally, they have full control over their content – an enormous responsibility, all things considered. Surely, their responsibilities could (and should) extend a little further.

Turn your Speakers into Marketing Machines

Event organisers often make the mistake of shouldering the burden of marketing all on their own. The fact of the matter is that your speakers should be generating buzz about your event. After all, their success depends on the success of the whole shindig too.

If your goal is to have your speakers market the event from day one, you need to be completely honest with them. If they want the gig, they need to uphold all of the responsibilities laid out for them. Tell them that they need to raise awareness. Get them in touch with your marketing team so that all of your efforts are synchronised.

Your speakers should be doing exactly the same things you are to promote your event. Posting on social media, blogging, and reaching out to influencers are three vital steps in generating buzz.

Stay Updated on Important News and Trends

Research is incredibly important leading up to your event. While your event may be set up and ready to go, you need to keep track of your audience and attendees in the months and weeks before the date. Your speakers will find a wealth of information that will enable them to reach out on social media and connect with the people that matter.

You Don't Always Need Event Speakers

Innovation is a huge contributor to the success of an event. During the planning process, most pros will spend a significant portion of their time looking for event speakers to engage with the audience.
Events are moving in a different direction. It’s more about engagement than it is being “lectured”. Co-creation is one of the biggest trends in events at the moment. The crowd itself is often the source of knowledge and wisdom rather than just the speaker himself.

Participant-Guided Interaction

There’s an almost schoolyard feel about speaker-guided interactions. Basically, there’s no earthly reason for participants to be instructed by an official representative when they can guide themselves and each other.

Consider the impact of handing the show over to the crowd, rather than one particular speaker. After all, it stands to reason that the combined knowledge of the crowd far outweighs that of a single speaker. Dividing attendees into discussion groups is a great idea. Or, even more exciting, is the possibility of turning the presentation around. Turn it into a proper Q&A session where the crowd dictates the direction of the topics.

Compelling Video Content

When done properly, video is often more effective than a live speaker. There’s something undeniably engaging about “showing” rather than “telling”. Video offers a fantastic balance between storytelling and eye-catching visuals.

In many cases, you’ll want the professional input of a particular person but realise that one of their pitfalls just happens to be public speaking. After all, we’re only human so it shouldn’t come as a surprise that some of the most knowledgeable and insightful individuals struggle with being in front of a crowd. A video interview with integrated footage and animations can work wonders.

Make Room for Entertaining Art

There’s so much more to storytelling than simple words. Why not harness the power of the creative arts instead of the usual string of event speakers?

It may be worth your while to consider telling a story through music, dance, or acting. The concept works effectively in so many other settings, there should be no earthly reason why a conference would be any different. At any rate, you’ll have a talking point that none of your attendees is likely to forget.