Business Content Marketing: Make Your B2B Blog More than Just A Blur Of Information

Let’s talk about pimping your blog.

Blogging has become a real social phenomenon over the past few years and for good reason. Besides being a great customer service tool, its ability to rank highly in search engines, attract swarms of traffic, create advertising revenue, promote services and generate sales has led to the growing importance of the blog as a business tool worldwide.

Simply put: there just isn’t any way around it.

As books inform us of the past, blogs inform of the here and now.

So what makes a blog great?

Like most things in life, there isn’t really a one-size-fits-all approach.

One man’s trash is another man’s treasure, so yes, in some aspects it comes down to your target audience, as well as topic relevance. But wouldn’t it be great if one had a general recipe for success?

There might not be a one-size-fits-all approach, but below are a few of the most fundamental things one needs to keep in mind when hammering out that next blog.

person holding pencil near laptop computer

Touch on Relevant Issues and Predict Any Possible Future Ones

Talking about hot topics is an essential way to get your audience involved and keep them updated on any current happenings. Everyone wants to know what is going on around them and if there is anything they need to look out for.

Including this approach in your blogging could be the hook that reels your catch in.

Most businesses want to find out what’s next for their industries too. Make sure you include up-to-date facts and statistics; audience response has shown that numbers are powerful. This is one of the reasons why statistics can be such persuasive pieces of evidence when bringing across a point.

Acknowledge Your Audience’s Problem Points

In many cases, what makes a blog great is that it provides content that solves the problem your readers have. Now this is not to say that you must monopolise on people’s misery, but pain points are a great motivator to get people to click.

This approach can enable  you to reach out and resonate with your audience rather than just throwing information at them. The fact is that people tend to pay more attention if something can or does affect them directly.

Watch How You Reveal Your Hand

An important thing to remember, especially when it comes to business blogs, is that your audience usually already know you are selling something. It’s how you go about it that matters.

We all dread that sleazy, pushy salesman that gets up in your face and tries to squeeze a sale out of you. So when writing your blog, feel free to include your services or products but don’t overdo it!

Go for a more rounded approach. Include interesting facts and information, concentrate on making your blog educational, engaging and relevant. Convince your audience that they need to have what you’re selling without trying to force their hand.

Making Your Audience Think

It’s a fact that people like to learn. They feel useful when using that brain in their heads, even more so when they can bring an interesting piece of information to a conversation. Blogs are a great way of providing that kind of opportunity for people. After all, it is the ultimate forum for giving and receiving information.

A good point to remember is that people don’t enjoy being spoken at, so when creating a blog rather angle your approach towards engaging with your audience and not speaking at them. Include questions, metaphors and examples that encourage thinking and personal deduction.

Visuals Are Key

Let’s face it, words on a screen are boring!

Lines and lines of black letters on a white screen… no wonder programmers get so many headaches.

Breaking the monotony up with relevant visuals is a must. You have to give those reading eyes a break and the beauty of it is that you can do this while still providing information. Studies show that the human brain is capable of processing information from an image 60 000 times faster than text. So those infographics not only bring colour to your piece but can actually boost what you are trying to bring across, while making your blog easier to read. Win win!

Keep Track Of Your Blog’s Performance

To know if your blog is a success or not you need to dig into its metrics.

Yes, this sounds complicated but fear not! Like everything else an app has been created. A great one to use is Google Analytics. It maps all relevant stats on your blog and feeds back information on how it is doing.

This information can be crucial in learning what works for you and what doesn’t.

Blogging Your Way To A Successful Tomorrow

Blogging has come a long way since it first appeared in the late 1990’s.

It’s become a universal language in its own right. And learning how to do it right is not only a requirement but a status symbol.

Like an online profile, your blogs can and do speak for you. The work you create provides a literal representation of who you are and what you seek to provide.

So the next time you write a blog, don’t just indulge in verbal diarrhea. Take note of the things that matter and be classy about it!

eBooks: Why You Need Them as Part of Your Content Marketing Efforts

By creating and distributing valuable, relevant, and consistent content, marketers aim to attract and acquire a clearly defined audience. The major goal is to convert this traffic into profitable customer action.

Of course, the keyword here is “valuable”. It’s what distinguishes content marketing from other forms of advertising. Instead of simply pitching products or services, it becomes necessary to provide truly reliable, relevant, and useful content to potential and current customers, helping them solve their problems or answer their own questions.

ebooks content marketing

The best way to tell if a piece of content is worth using in a content marketing campaign, is to establish whether people actively seek it out. If people want to consume it rather than avoid it, it’s worth your while.

A strong content marketing strategy includes a variety of content types. As individual pieces begin to take shape, there are some specific items to keep in mind: blog posts, ebooks, cheat sheets, workbooks and templates, whitepapers and reports, infographics, slide decks, video, etc.

Why content marketing

According to Pagefair.com, over 200 million people now use ad blockers. Conventional marketing tactics are becoming less effective. “Good” content is impervious to ad-blocking software and actually happens to be something that consumers want to interact with. Content marketing is therefore more effective and welcome on a foundational level.

There is the assumption that content marketing is an expensive alternative to the traditional marketing model. This, however, is inaccurate. Content marketing is highly effective and easy to begin. It is popular with consumers and can therefore drastically reduce the amount of money that would otherwise be spent on advertising that has a potentially lower success rate.

Roughly 88% of today’s B2B marketers use content marketing as that foundation of their marketing strategy. The sustainable value of content marketing means that brands are able to easily connect with their customers, as the lines of communication are a little more open. With conversion rates that are six times higher than those associated with traditional marketing efforts, it is hardly surprising that content marketing is growing in popularity.

Ebooks in Content Marketing

According to Jesse Noyes, senior director of content marketing for Kapost, “Fat content will become the focus of marketers everywhere.” The term ‘fat content’ extends to include whitepapers, infographics, ebooks, and videos – all of which can be used in a clever content marketing strategy.

In a content marketing plan, eBooks are best used by businesses that need to communicate complex information in a way that is both interesting and accessible. The term “infotaining” is often used to describe these eBooks, which should be filled with practical, useful, and possibly inspiring content that aligns with the business’ brand.

eBooks present the perfect balance between education and entertainment. Visually, an eBook is more appealing than a whitepaper yet it is more serious than an infographic. Essentially, eBooks cover several bases whereas other forms of content tend to be a little more one-dimensional. According to PricewaterhouseCooper LLpP, eBook sales are expected to grow from $2.31 billion in 2011 to $8.69 billion in 2018. This proves that they are somewhat of a “hot” commodity.

eBooks are being referred to as “fat” content, anything that can be broken up into smaller pieces and used in multi-channel campaigning. Ultimately, flexibility is what makes this type of marketing tool so popular. At least 39% of B2B marketers are using eBooks as a part of their strategy, whereas “thin” online content is slowly edging its way out of the limelight.

Benefits of eBooks

There are several benefits to using eBooks as a part of a business’ marketing strategy, some of which will be highlighted below.

Generate leads

What sets eBooks apart from other marketing tools is the fact that they seem to be more informative than a regular part of an advertising tactic. To the consumer, they exist in order to provide entertainment or expertise. After all, the best source of knowledge is an industry expert who can offer insight into solving the “real-life” problems of customers.

In an age where transparency is key, marketers will find that potential customers shy away from anything they perceive to be a “hard sell”. EBooks enable marketers to control the content they send out. The content becomes more inviting to consumers, drawing their attention in such a way that they feel as though they made a conscious choice to pursue a particular service rather than feeling as though they’ve been harassed into making a purchase.

Ebooks have the following technological advantages in lead generation:

  • The electronic medium provides a convenient method for an immediate call-to-action – a click!

  • eBooks containing links allow businesses to track their success through quantifiable measurements.

  • Rather than provide a static product, companies can add links to a variety of additional media (video, audio, or graphics) adding visual appeal.

  • An eBook is fast and easy to produce while still looking great and providing a professional appearance to a business’ content strategy.

Build a Brand

When used properly, an eBook will cause potential customers to link the content to a particular business’ existing brand. For this reason, marketers need to find a way to ensure that they maximise the eBook’s ability to enhance the company’s image.

Connecting an eBook to a specific brand can be done in the following ways:

  • Complement the existing brand by using the appropriate logos, fonts, and colour schemes on the eBook cover.

  • Present a professional image by ensuring that the format, writing, and editing are publication-ready.

  • When making your eBook publication-ready, marketers should execute each step with precision – especially in terms of the conversion of media.

Offers Valuable Knowledge to your Target Audience

When creating eBook content, authors should focus on topics that they have expertise in. Consumers are able to sense when content has been penned by an author who is floundering in unfamiliar territory. Furthermore, the eBook should not be about the product or service offered by the company in question.

While the eBook content may not be intended to sell, it will still have a positive impact on the decision-making of its audience.  The key here is to ensure that there is a call-to-action at the end of the eBook which links to the pertinent areas of the company’s website. This subtle method of selling helps readers make a decision without feeling they are under inordinate amounts of pressure.

Of course, the topic of the eBook should still be industry relevant – something that will attract the attention of the appropriate audience and teach them something that will assist them in making the “correct” purchasing decision. Ebooks are often used to set a particular company up as a trusted source of information or an industry leader on a particul

10 Best Practices for Creating eBooks

Below are the top ten best practices for creating quality, effective eBooks:

  • Covers should be compelling with short, provocative titles.

  • EBooks should be easy to find, share and act on.

  • Anticipate varying screen sizes for eBook consumption and make graphics and text readable across the board.

  • Lists, tips, and best practices with examples are the most compelling eBook content formats.

  • Include links within the eBook to blog posts, videos, and articles from the business itself and from 3rd party resources.

  • Focus on content that is easily shareable on social media.

  • Promote portions of the eBook through blog posts and social networks.

  • Co-create eBooks with industry thought leaders to create a built-in incentive for them to help promote.

  • Use a clear and relevant call to action according to the eBook purpose.

  • Provide PDF and embeddable versions of the eBook.

You Need a Content Strategy that Works

Here’s a throwback for you:

Close your eyes. Take a deep breath. Let your mind wander back in time to a world where a blog was nothing more than an electronic journal for the chronically narcissistic, consistently bored teenager or desperate housewife.

Aren’t you glad you don’t exist in that particular space any more?

Flash forward a decade or so, and you’ll see that what started out as nothing more than a mere collection of diary entries has become an integral part of every business’ online marketing strategy. Ain’t technology grand?

At least 90% of B2B buyers have stated that online content has an effect on their purchasing behaviour. The fact of the matter is this: if you’re not on the content marketing bandwagon, you’re rapidly falling behind.

A few years ago, content marketing involved nothing more than churning out bulk collections of mediocre text. It didn’t really matter what you were saying, as long as you were actively posting something, your business was in the clear. With the growth of the Internet, however, that particular landscape has changed. Now, more than ever, the competition is intense. In order to take your business to the next level, you have to create content that is educational, insightful, and engaging.

In short, you need a goal. And in order to achieve that goal, you need a content strategy that works.

Set Your Goals and Start Planning

You can’t possibly begin a content marketing campaign without defining what your goals are. How will you know that you’ve been successful if you don’t have an idea of what you’re hoping to achieve?

Quite obviously, each goal will require a different approach. Your desired outcome will greatly influence the way you tackle each stage of the planning process.

Consider the following questions:

  • Do you want to build brand awareness?

  • Are you looking to instill trust?

  • Do you want to increase traffic to a particular website or landing page?

  • Are you aiming to attract new prospects?

  • Is your major goal to convert leads into sales?

  • Do you want to increase customer retention?

Once you’ve figured out precisely what your goals are, you’ll need to establish your KPIs. You need something solid to aim for in order to keep your efforts on the right track:

  • Increase website traffic to 100k visitors by a specific date.

  • Generate a certain number of new leads per month.

  • Convert a specific percentage of leads into sales by a particular date.

By creating KPIs, you’ll keep yourself (and your team) accountable. The idea here is to work backwards to develop strategies that help you achieve your goals.

Develop A Detailed Strategy

When developing your content strategy, you need to focus on a few key factors. Take the time to lay down some groundwork before diving straight in. This will prevent you from doubling back and trying to figure out what went wrong when you’re too far down the rabbit hole.

First and foremost, you need to figure out who you’re targeting. Invest some time in creating customer personas. You need to be able to successfully connect with your readers in order to generate the kind of results you want.

Keywords are another all-important aspect of any content marketing strategy. You need to choose keywords that are highly searched for in your specific industry. Take the time to figure out which topics are in high demand, and build your content around that. Give your potential audience the information they so desperately seek. Try to find a way to spin these keywords into something original and exciting; often a simple change in tone is all you really need.

You’ll also need to pay attention to where your prospects are in the buying cycle. If, for example, you’re communicating with potential customers who have no idea who you are or what you offer, you’ll need to create content that is focused on education rather than sales. On the other hand, if you’re trying to connect with someone who is already familiar with your brand, you need to deliver valuable content (case studies are a good bet) that will help you close a sale.

Finally, you need to consider which channels are important for dispersing your content. Take some time to figure out the platforms that are most likely to be useful to you, and what your goals are for each of them.

Produce High-Quality Content

As soon as you’ve ironed out your objectives and strategies, you need to start curating your content. You have two options here:

1. Work with your in-house team.

2. Hire professional content writers to help you get the job done.

Quite obviously, the path you choose will depend entirely on your in-house team’s expertise and the availability of time. If your team members are too swamped with their own regular tasks, it’s not a good idea to drown them in additional work that isn’t necessarily in their wheelhouse. Remember, you need quality content, not something slapdash you’ve cobbled together at the last minute.

If you choose to outsource your content development, invest in writers who truly understand the principles of content marketing. Make sure they’ll be able to embody your brand message. A trial task never hurt anybody, so perhaps consider asking them to write a short sample related to a topic of your choice and see if they’re a good fit.

Market, Promote, and Measure

You can create amazing content until you’re blue in the face but it won’t help you if no one sees it. Make sure to promote each and every piece of writing on all of your platforms and leverage them as much as possible. If you have to add in a small advertising budget to boost those posts, do it. A small investment can make a huge difference.

While you’re churning out content, it’s too easy to forget that you actually need to measure the performance of your posts. Circle back at least once a month to see how your content is performing. Check if you’re meeting your KPIs. If you don’t see any progress, make some adjustments. If you do see progress, keep on doing what you’re doing.

In the end, it’s all about trying new things and seeing what works for your business. Be inventive, be innovative, and above all, keep measuring your progress.

you need a content strategy that works

Have you heard people speaking badly about growth hacking?

Have you heard people speaking badly about growth hacking? It happens more than some people realise. It’s a great approach to building a loyal following for your brand. Unfortunately, it can go horribly wrong if you forget the one most important part of the puzzle!

The actual reason your brand exists in the first place?

The core of your entire existence as a business?

It’s often overlooked because people get their priorities all wrong over time.

The most important thing in your business: Your clients!

– More Than Actions
Sure, growth hackers measure everything. We know that the more you try, the more you learn. The way you interpret the numbers matters. Each data point is relevant. The problem is, that you’re actually learning from people. Data points can’t interact with you. Numbers won’t buy your product or care about your message. Don’t lose the individuals in a spreadsheet. They’ll notice and lose interest in you.

– How To Ruin It
Being impersonal is a real turn-off. If the messages you send out to people aren’t in some way personal and relevant, you’ll lose your audience. They will stop caring if you obviously don’t care about them. Never spam anyone, and never bore your audience.

– Test The Water
Jumping right into the deep end isn’t the best approach. You don’t know what could be under there! Make sure you try every idea and approach on a small scale. If it fails in the worst way, you won’t lose your entire customer base with one poor decision. You should really be able to test ideas on a small scale without losing any clients. It’s all about how you do it.

– When Hacks Attack
Great ideas can go wrong fast when you alienate your audience. If you have an annoying sign-up process, they won’t sign up. If you make canceling a free trial overly complicated, they’ll never try anything of yours again. You want people to like you, right? Never mislead your clients!

– Don’t Be Dull
You always want to be remembered by your clients. You need them to think of you at the right time. Constant live notifications, posting too frequently, and irrelevant topics will hurt you. A fly trapped in your office while you are working is also memorable, but for the wrong reasons! If you overdo your communication, people begin to switch off.

– A Time & A Place
You have to know when to hack, and when to chill. You can figure out how to judge this by doing small-scale tests. You’ll notice that copying someone else’s tactics will only work if it translates into your business. Play with some ideas and engage your audience. They’ll love you for it.

– Care Or Lose
It’s easy to use a ton of hacks to get a list of subscribers, followers, or fans. If you want to keep them and get even more? Keep your heart engaged, and show them you care. Your care directly translates to your client numbers and sales. Keep them close, and always deliver value!

A whole lot of business fail and crash because of the same mistakes

A whole lot of business fail and crash because of the same mistakes. These are so common, it’s hard to believe that errors like this still happen. Growth hacking, when done right, grows the number of repeat clients.

When people buy from you more than five times, it shows that you’re attracting and keeping clients. Every business has to examine if they are committing these three deadly sins:

– Nobody Cares

You are the only one who loves your idea. You alone see it’s full value and potential. If you can’t communicate that vision and create demand for your product, you will fail. Nobody else cares yet.

Startups have failed because they spent time and money on a product that nobody wants or needs. It’s impossible to sell something nobody wants. The wisest way to approach your product development is to test everything. If you find an aspect doesn’t work or isn’t wanted, fix the issue. In short, start by actually being valuable to your clients.

– Try New Things

Growth Hacking is all about attaining stability in your business through growth tactics. Some businesses think they have to put their entire budget into growth hacking. Many of these go out of business. You have to budget for your growth in a strategic way. Put capital aside to cover the cost of changes and supportive strategies.

It’s better to prepare your business for success from many angles. Stay true to the Growth Hacker ethos of cross-platform excellence. You can have more than one solution if they work well together. You’ll discover which avenues fail, and have others to fall back on that work better. Test everything.

– Go Big or Go Home

Every businessperson wants to reach the levels of the big corporations of the world. It’s normal to crave the top prize, but must be done right. If you expect viral status right out of the box, you will be disappointed.

You have to set steady, reliable goals for your growth. Realistic, attainable steps allow you to track your growth and maintain forward momentum. Reach smaller milestones more regularly. Continually experimenting with the best approach will keep your business alive.

Do you really understand growth hacking?

Do you really understand growth hacking? Could you explain it to a total newbie? Some people avoid growth hacking because they’ve been misinformed.

There’s a whole lot of nonsense going about that distorts what Growth Hacking is. Here are five of the most common ones:

– Growth Hacking = Marketing
Growth Hacking and Marketing both focus on growing businesses. Marketers use marketing tactics and strategy to promote products and brands. Growth Hackers involve themselves in every facet of their business. They focus on the relationships between products and clients. Growth Hackers are on a mission to improve and perfect every part of the business. They want clients to love every part of their experience with their brand.

– Growth Hacking Is All About Coding
It isn’t. It definitely helps to have an understanding of coding, but Growth Hacking does much deeper. Repeated experimentation, changing tactics, and constant refinement is what it’s all about. If it doesn’t work, do something else.

– Bigger Businesses Can’t Growth Hack
Every business has to constantly grow and evolve. When companies stagnate, they disappear as their competitors leap at the opportunity to disrupt their status. Obviously then, every company will benefit from Growth Hacking. It’s all about making clients and their friends love your business.

– Growth Hacking Always Works
There are a lot of people out there promising seemingly magical results by using Growth Hacking techniques. Growth Hacking is not magic, and requires a lot of work and strategizing. Growth Hackers work hard to figure out what works, and even harder to keep trying new approaches.

– One Growth Hacker Is Enough
Some companies hire a handful of Growth Hacking experts and expect amazing results. That’s not how it works. A company culture of constant experimentation and change, steered by experienced leaders is key. You need to create a company culture of growth hacking and refinement.

Video Fruit's Awesome Sales Funnel

 

Kiley Doll, Goodman Lantern

Video Fruit have nailed their sales funnel. It’s a simple, effective way to drive sales that has delivered awesome results. Their email list had 13,528 subscribers when the course went live, and used no ads or affiliates in the launch. The course took 90 days to create.

Video Fruit used 4 Steps to make their project a success:

Phase 1: Find a Topic

Video Fruit used four steps to figure out what their course should be about:

1: Think about what has gotten the best engagement. Which of your blog posts, videos, or podcasts have gotten the best responses?

2: Which content upgrades have gotten the most attention? If your subscribers gravitate towards certain topics, focus on those.

3: What themes have grabbed the most attention? Check out your most popular posts and figure out why they work so well. Find the common thread.

4: When you know what people want the most, you can begin to craft an awesome product hypothesis.

Phase 2: Collect Payment First

Now you know what people are eager for, write a description of the course based on your hypothesis. The next phase is to see if they bite! You need to be productive with your time. Make sure people will pay you for the course before you build it.

It’s easier than you think:

Step 1: Select a small group of your email subscribers based on the most interest in your topic.

Step 2: Offer them a sneak peak into your course outline and ask them for their opinion.

Step 3: When they get back to you with interest in the course, send them the pre-registration link right away.

Step 4: When 10% of this test group pre-register for the course, begin building the course. If fewer responses come back, adjust the hypothesis based on your subscriber’s feedback.

Remember that you can use every response to perfect your product hypothesis. This way, each of your hypotheses will be more polished and attractive to your customers. Your hypothesis will be the base for your sales letter, so this process is very important.

Phase 3: Create the Course

When you’ve reached your target 10% pre-registrations, you can start building your course:

Step 1: Choosing between the two types of courses:

–  Reference Courses – Students can move through the course, using only the info they need. This is the most popular model.

– Specific Path Courses – The opposite of reference courses. You follow the course from beginning to end with no free navigation. These courses promise to deliver a specific result and show you the steps to succeeding. This type of course helps students stay focused, use their new insights, and be successful.

Step 2: Choosing a Name

Choosing a name can be tricky! Here are some steps Video Fruit use to choose names for their courses:

– What type of course have you chosen? Specific Path courses need to have a very specific name.

– What courses have you bought or almost bought? What were the names of the courses?

– There are four questions you have to ask yourself about each name:

– Do you like the name?

– Is it brief and to the point?

– Can you adapt the name to fit your course?

– Will people immediately know what it’s about?

Step 3: Naming Your Course

Now you can name your course, using all the insights gained through this process.

Step 4: Create a Storyboard.

Now is the time to develop your content. You must decide on which strategies to teach. You’ll also need the course structure, and how many modules you’ll include. You want to give each student a minor moment of success to help them get motivated for the course. Ask yourself:

– What will the course achieve?

– Which milestones will each student go though?

– What is the best way for your students to reach these milestones?

Step 5: Create the Content.

It’s now time to start creating the content for the course.

– Your Milestones become your Modules. Renaming milestones is the quickest way to name your modules.

– Your Action Items become your Lessons. This is the best way to ensure you’re covering everything you set out to. Be sure to keep your lessons to a manageable size.

Step 6: Set Up Systems

Once you have completed the first four steps, it’s time to set the course up. You want it to look great and work well.

Step 7: PAS Boosts Sales.

Don’t jump in and start talking about your product. Instead, you want to make sure that your clients understand three key points:

– Problem: You have to explain the problem you wish to solve.

– Agitate: Expand on the problem and show how deep the issue goes.

– Solve: Offer a solution to the problem you’ve identified.

Step 8: Keep Hyping

You want to keep your subscribers interested. Staying top-of-mind is essential. A great way to do this throughout the registration period is to keep offering more. You can offer discounts, added freebies, or useful links and tools. Include a deadline to motivate your subscribers to grab them while they’re available.

Automating Sales Prospecting Emails

Raj Anand, Goodman Lantern

Does writing sales emails take a lot of time out of your day? Each prospecting email can take around ten minutes to write. Wouldn’t it be better to make the process a lot faster?

Analyze Your Mails

Carefully reading through your sales prospecting emails is the best place to start. Find the personalized aspects of your email, and try to automate them!

– Avoid being too personalized – it’s a waste of time.

– Find the personalized sections and analyse them.

– Search for data that could replace the section entirely.

Using the Data

It’s important to ask the right questions to make sure you’re making the best decisions:

– Question 1: Can the personalised section be replaced?

– Question 2: If not, can company or personal data be used instead?

– Question 3: Ifdata not, can a range of data points be combined?

– Question 4: Is it possible to find the data quickly?

Once you have worked through the process it’s time to edit your emails and add in the personalized aspects of your mail. You’ll save time, send more emails, and get more responses as a result!

10 tools to make you look bigger and a global brand

Being a small company has its upsides, you’re agile and fast, and you don’t have endless red tape and bureaucracy. Although, being big has one advantage: increased credibility in the eyes of many consumers. So how can a small company appear bigger than it is, here are 10 great tools which will make you appear much bigger. Part of fake it till you make it: 

  1. Answeramerica.com : Phone answering service based in the US but you can forward calls from all across the world. Only costs $1/call and no monthly fee
  2. Skype.com Number: Get local numbers for most countries. Forward the number to AnswerAmerica.com if you can’t answer them. 
  3. Freeconferencecall.com: Free conference call facility with dial in numbers for most destinations. Why pay $15/month on conference call facility if you can get it for free? 
  4. Webpagetest.org: Big companies have faster websites. Website Speed tester allows you to check how quickly your site loads up. 
  5. Cloudflare.com: We expect big companies to have their website online at all times. Now you can do this by using Cloudflare, which keeps (a cached copy of) your website online even it’s down. 
  6. Google Pagespeed : Allows you to find ways to optimise your website and loading speed
  7. Canva.com: Design is the first thing your customers see when they visit your website. Canva makes the process of designing web and print effortless.               
  8. Squarespace.com: Developing quality websites, which look fantastic, mobile ready and completely hosted. 
  9. GoPinLeads: To get more sales you need to connect with people in your industry. Effortlessly creates local leads of physical businesses. Full disclosure: We developed this tool. 
  10. Commissioncrowd.com: A global commission only sales force           

15 free online tools for marketing and sales professionals

Our 15 top recommendations for anyone within sales and marketing to improve their productivity and improve customer acquisition. 

1. aytm.com   Conduct Primary Surveys with a panel of 25m people
 2. profound.com  Purchase research by chapters from 200 research publishers
 3. companycheck.co.uk   Check who is the director and address of a UK company
 4. spyfu.com     Find competitor’s SEO / PPC strategy
 5. semrush.com   Keyword analysis of competitors website using Google Adwords
 6. www.domaintools.com  See who owns the website
 7. BuiltWith.com     What technical tools the website is built using
 8. rapportive.com    Verify emails right into your gmail
 9. voilanorbert.com    Find anyone’s email addresses
 10. freeconferencecall.com   Free global conference call facility
 11. answeramerica.com   Inexpensive phone answering service
 12. ninjaoutreach.com    Find influencers in your industry
 13. onalytica.com     Find influencers for the article you have written
 14. numbeo.com     Compare eco-social conditions between 2 cities
 15. copyscape.com    Review where is the content copied from