Social Media

How to Write Effective Instagram Captions

GL Content Team Feb 15, 2021

It can be difficult to create effective Instagram captions. Should they be funny? Maybe serious? Inspiring? Should you make use of hashtags and emojis? Which ones? And what about a call-to-action?

We’ve put together this guide with all our top tips to help you get started and create Instagram captions that are as cool as your photos:

Why Are Effective Instagram Captions So Important?

Effective Instagram captions will steal a scroller’s attention. The longer someone spends reading the caption and interacting with your message, the higher the Instagram algorithm will rate your post! 

Captions are a valuable tool that can be used to enable the website to have views, feedback, and even visits. And it could even end up on the Explore Page if your post gets enough engagement! 

What’s more, captions are a big chance for your audience to create a better relationship. 

And while celebrities such as Kylie Jenner can get away with a single moon emoji as a caption, long captions that champion story-telling and authenticity are driving great results for brands and influencers. The “micro-blogging” caption trend is a fantastic way to communicate with your followers on a deeper level, which can improve brand loyalty in turn. Let us not forget that one of the best ways to inspire your followers to comment on your posts. Effective Instagram captions with an appropriate call-to-action (CTA).

How to Write Effective Instagram Captions

So what makes an effective Instagram caption? 

Effective Instagram captions, in their simplest form, provide meaning, add personality, and encourage your followers to take action. 

But writer’s block can affect us all. When you have spent time and effort perfecting your Instagram images, crafting a caption can seem like extra work for which you don’t have the time or energy. 

We’re sharing our top tips to help you start writing good Instagram captions that turn readers into loyal, committed followers!

Write a Killer First Line

A sure-fire way to improve the amount of time people spend reading your post is to make the first part of your Instagram caption is super-engaging and tempting. 

The trick is to ensure that before the caption is truncated (shortened) you produce the punchy, attention-grabbing aspect of your first paragraph. This makes it noticeable in someone’s feed without them have to click “more.” 

With an interesting declaration, you could ignite the curiosity of your followers, or catch their attention with hard-hitting statistics, provoke an emotional reaction or share an exclusive opportunity.Whatever tactic you choose just consider that the intention is to pique the attention of your followers, so they are more likely to read your full caption and participate in your post.

Add a Call-to-Action

When it comes to driving more engagement, the simple act of adding a call-to-action in your Instagram caption and inviting your audience to comment or like a post could go a very long way. 

And the best thing, with Instagram, the commitment does not end! 

A good CTA will invite your followers to enter the website of your company, subscribe to a newsletter or shop online! 

In your Instagram posts, here is how to nail your CTAs: 

Using Call-to-Actions to Drive Engagement

Getting more engagement on your post can be as easy as asking for it! 

Add a call-to-action like double tap if you agree” to your Instagram captions, or ask a personal question to encourage further feedback on your story. 

This will not only increase the sense of community on your Instagram account, but it will also provide optimistic indicators for your post’s Instagram algorithm, contributing to more attention. 

To promote as many engagements as possible, strive to keep your CTAs friendly and simple to do. 

With the Instagram algorithm, another great call-to-action that will improve your post is to ask your followers to tag their friends in your post’s comment section. 

It can be as straightforward as saying, “Tag a friend who needs to hear this!” “or “Mark someone who’s going to wear this! ”. 

Alternatively, in order to join, you might run an Instagram contest requiring users to tag a friend in the comments section.It’s a good idea to include “contest” or “giveaway” at the beginning of your caption to really catch the attention of your followers if you’re planning to run an Instagram contest!

Using Call-to-Actions to Divert Traffic to Your Site

A call to action is a great way to further drive traffic to your website or even boost sales on a product.

You can add direct links to your Instagram stories if you have more than 10k followers on Instagram and invite viewers to “swipe up to learn more. 

But from your post captions, it can be a little bit trickier to guide your followers to your blog. 

One way around this is to allow your fans, or even visit a particular URL, to click the link in your bio., a tool created by Later, allows you to include multiple links in your bio – something which Instagram itself doesn’t allow

With, you could direct your visitors to a clickable landing page from your captions that looks just like your feed. 

So your audience will still be able to find the link they’re searching for and the link in your profile will not have to be updated constantly!

Tease the Value of Completing a Call-to-Action

Always let your followers know what they stand to gain in order to make your call-to-actions even more effective. 

In a free “How to Write Engaging Instagram Captions Workshop offered by Later, Elise Darma mentions that creating engaging Instagram captions can be as simple as adding “so that” – like, “enter my competition so that you can win…”. This way, you’re laying out exactly what your audience has to gain by completing your CTA.

It will encourage them to do so by adding a simple reason why your followers should follow your call to action, which will help you achieve your goals!

Make Your Call-to-Actions Stand Out

It’s easy for your call-to-action to get lost the longer your caption becomes    

You may use a custom font to spice up your captions in order to counteract this and attract more attention to your call-to-action. 

And it is simple to build a custom font! 

Changing the font on your caption is as easy as pasting it in and selecting the font that best suits your post

To make your call-to-action extra visible, you can also use eye-catching emojis, capital letters, or icons!

Add Line Breaks to Longer Captions

A perfect way to ensure your message gets across is to keep your Instagram captions short and punchy, but what about when you have tons to say? 

Add some line breaks to your Instagram captions, even if you have several points to make, will keep them easy to digest! 

This easy spacing method is perfect for breaking up heavy captions, which could be a major turn-off for your followers.

Use a Consistent Brand Voice

One of the most important aspects of effective Instagram captions is a clear, and on-brand, delivery, aside from the obvious tips on using proper grammar and spelling. 

Your captions on Instagram should reflect the personality for your brand, and they should sound and feel like the rest of your marketing strategies. 

In addition, taking a more relaxed tone in your captions is a good idea, as this will make your posts more charismatic, which is perfect for promoting interaction! 

A short tip is to use your voice notes to read your captions out loud and or dictate the caption to your computer. If it doesn’t sound like what you’d be thinking about normally, then it could be worth going back to the drawing board.

Pick 2-3 Focal Themes 

One of the best ways to create a broad and loyal audience while showing the distinctive style and tone of your brand is a coherent Instagram feed aesthetic, and the same applies to your Instagram captions! 

Effective Instagram captions are consistent and offer better personality and attention to your account, confirming that you are an expert in your sector.  

Setting up 2-3 themes that you can write about over and over again is a useful way to do this. 

To share posts related to a particular theme, you can also reserve a daily time slot. “For instance, every week, beauty brand @TrinnyLondon shares a “Fashion Friday” post, showcasing what the team wears.

 Include Eye-Catching Emojis

You can use emojis to add personality to your Instagram title. You could also use them to attract attention to your call-to-action. 

To capture the eye of your followers with a bit of color, you can insert several emojis at the beginning of your caption. This way, they want to click to read more. You could even substitute whole words with an emoji. 

At the end of your Instagram caption, even if you just add an emoji, it will make your caption more inviting to your followers, and why not? Almost everyone loves emojis!

Use Hashtags to Boost Your Discoverability

Hashtags can not only help you gain more followers from Instagram, but they’re a good way to communicate with customers. They also help you to find content your followers created for you, as well as establish long-term relationships with powerful partners!

How Instagram Hashtags Work in Captions

Hashtags can help organize and structure images and video content. This way, Instagram understands when to show your post to viewers looking for the hashtag or exploring the Explore tab. 

For example, a food blogger could post a picture of a smoothie bowl and use the hashtags #superfoods, #cleaneating, and #vegansofig.

How to Be Strategic With Hashtags

It’s crucial to be strategic with your hashtag use in order to be effective. 

The most common” hashtags on Instagram are simple words, and while you can get a few more likes by tagging #love, #happy, and #dog, it won’t do much for your growth in the long run. 

It’s easier to use the top Instagram hashtags that have an active community behind them and are unique to your audience, instead of using the most common Instagram hashtags. 

Making use of fewer hashtags can lead to a more active and engaged community. Given time, you might be shocked at how niche hashtags can be

Use Branded Hashtags in Your Instagram Caption

Branded hashtags are an excellent way to start a conversation with your followers  and widen your content reach.  

Using branded hashtags is also a good way for your followers to express how engaged they are with your brand. They are also great for encouraging user-generated content (UGC). 

Keep Your Instagram Captions Clean

A perfect way to make your posts more discoverable is to add hashtags. But you don’t want your captions to look unorganized, so be careful of using too many hashtags.    

If you add hashtags too early in your caption, users might click away from your post. This is the reverse of what you want to accomplish! 

It is always wise to add the hashtags only at the end of the caption.

This will be more aesthetic and make any Instagram post more discoverable.