Marketing

How Long Should Your Blog Posts Be

GL Content Team May 12, 2020

Scientists can’t seem to agree on whether or not attention spans are getting shorter. Thanks to the veritable firehose of content we face each day, our attention spans have definitely changed though. Researchers at the Technical University of Denmark say attention spans have narrowed, while new research from Prezi says people are simply becoming more selective about what they devote their attention to.

In this age of instant gratification, instant media, and instant noodles, we are truly spoiled for choice and simply don’t pay attention to things that don’t interest us.

How does this relate to blogging? 

Well.

If our attention spans really are getting shorter, then surely it’s couter-intuitive to have lengthy blog posts or papers, which require the reader to sit still for more than eight seconds.

Despite what you may have heard about the ideal blog length being 600 words, the real ideal length is much longer. How long, you ask? 

It’s complicated. 

Though most of the experts disagree on an exact number, they agree that the ideal length is long.