GL News Online Marketing

Goodman Lantern Partners with Marketo

GL Content Team Oct 10, 2016

London, UK —  06/10/2016 Goodman Lantern, expert data driven content development specialists, are pleased to announce their partnership with Marketo – one of the industry’s leaders in marketing automation and predictive content recommendations.

The partnership will provide customers with the full range from using Goodman Lantern’s ground-breaking market research platform as well as the innovative marketing automation solutions provided by Marketo. This combination of services will assist strategic consultants in not only generating targeted content, but in distributing it tactically as well. Customers can sign-up for a free trial on Goodman Lantern’s website.

Raj Anand, CEO of Goodman Lantern commented “With the continuous evolution of the consulting industry and inevitable changes within the financial markets, we are focussed on alleviating the stress our clients experience when generating fresh, targeted content, enabling them to concentrate on core business and deal-making.”

Goodman Lantern’s white papers and eBooks are based on in-depth market research generated by their market research platform. This professionally written content has a better return on investment and drastically increases the effect of inbound marketing. More information can be found on Marketo’s LaunchPoint partner page.

About Goodman Lantern

Goodman Lantern was founded by ex-McKinsey, KPMG, and Deloitte consultants with the shared vision of making engaging white papers and eBooks based on market research more accessible to marketers.
The company strives to enable marketers and business leaders to triumph over the challenges associated with time constraints, budget limitations, skill-set mismatches, and limited networks. Goodman Lantern’s technology platform provides businesses with in-depth research, analysis, and content creation services.

To learn more about how Goodman Lantern’s team of  analysts, researchers, and subject matter experts can improve an organization’s existing content generation strategy, please visit