How to Attract Millennials to your Event

GL Content Team Jun 29, 2016

Millennials are a highly educated generation, with 61% of them attending college, that are a valuable addition to any event. With the oldest millenials in their mid-30s, they are guaranteed to shape the event landscape for quite some time.

Get your Mobile Friendliness in Check

If there’s one thing your website needs to be, it’s mobile friendly. Many internet users do their searching, researching, and browsing on mobile devices. With lifestyles that seem to centre around being on the move, it comes as no surprise that mobile device usage has increased exponentially over the last few years.

Encourage Peer Engagement

Most millennials love to interact with each other. The fact of the matter is that they’re more likely to attend an event if their friends are going. By adding share buttons to your website and offering group discounts, you’re almost guaranteed to attract more millennial attendees.

Get Used to Social Media

Millennials are particularly keen on social media. It fulfills their inherent desires to be heard, to compete, and to cooperate on a large scale. With so many social media platforms at your disposal, there is no earthly reason NOT to employ social media marketing tactics. Offer your social media followers special discounts and competitions. Do whatever you can to boost engagement.

While social media is great prior to your event, it’s even better onsite. Promote live commentary, videos, and photos. You’ll be generating a buzz that lasts well beyond the event itself.