We recently did a post about event goodie bags and how they need to be adapted for a better attendee experience. Virtual event bags are a step up from the traditional, physical “swag bag”, and marketing gurus predict that these may be the way forward. We are smack bang in the middle of the Digital Age, after all – why not use this to your advantage?
What is a Digital Event Bag?
Digital event bags help sponsors and exhibitors connect to attendees through a more modern version the classic tool we’ve all become accustomed to over the years. It’s finally time to kiss printed materials goodbye and opt for a more user friendly, eco-friendly, and experience friendly approach.
People love digital content that makes them tick. There is always a market for great content that people can relate to, connect with, and share with their friends and peers. The possibilities for creating digital goodie bags are virtually endless – it all depends on the audience you want to reach and the impact you want to make. It’s a revolutionary marketing tool that packs a serious punch.
Attendees can open their virtual bags from their smartphones and tablets via text messages or emails that link to the event organiser’s website or app. Once opened, guests have access to discount codes, free offers, contests, surveys, video content, articles, and so much more. It’s a veritable smorgasbord of marketing opportunities in one handy little package – and there’s no chance of attendees forgetting this particular goodie back under their seats once the event is over.
Popular Perks for Organisers and Marketers
Perhaps the greatest perk of handing out digital goodie bags instead of the traditional, tactile version, is the fact that sponsors have the ability to track useful consumer behaviour. Whenever coupons are used or content is viewed, sponsors can track the information in order to better their own marketing campaigns in the future. Trackable data, in this industry, is pure gold.
Of course, it certainly helps that putting together a virtual event bag is much more economical than the traditional version. There’s absolutely zero waste, and sponsors are guaranteed to connect with attendees on a more substantial level.