Digital Events

Virtual Event Trends and Livestreaming

GL Content Team Jun 02, 2016

Virtual events are growing in popularity for so many reasons. In addition to reducing overhead costs, virtual and livestreaming events are the epitome of efficiency, enabling organisers to repurpose content whilst reaching a much broader audience. Frankly, what’s not to like? It’s all about bringing people together without the pitfalls of a traditional, live event.
What Counts as “Virtual”?

There seems to be a misconception regarding the relative “age” of the virtual event. Truthfully, the concept has been around since long before Facebook’s Mark Zuckerberg hopped on the bandwagon. Event organisers have been toying with various degrees of varying degrees of virtual reality for years. The only difference between then and now, is the fact that we are rapidly overcoming any boundaries that may have existed before.

Livestreaming, similarly, isn’t such a new concept either. It’s been almost a decade since Netflix was launched – somewhat of a shocker in most peoples’ personal timelines. Since 2007, so many other companies have joined in on the streaming and livestreaming action, proving the popularity of the concept. In fact, there is a growing number of people who are cancelling their TV subscriptions in favour of Netflix and similar services.

In order to keep up with the trends, mobile companies have had no choice but to ensure that all mobile phone users have the opportunity to connect to any stream of their choice, irrespective of their location. People seem to have a need to be connected to the action in some way, for fear of missing out on the action.

Using the available technology to create more entertaining and interactive events is of the utmost importance – particularly when considering the fact that bloggers and influencers are using the same technology to share their opinions of events while they are in attendance. It’s all live, all the time.